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AJAY MATHUR / Press

“..you just need to listen and prepare to be amazed with this popular and talented musician”

“Ajay Mathur is a true citizen in the world. Born in India, living in Switzerland and creating his own version of Americana with Led Zeppelin-esque guitars, exotic instruments, catchy songwriting and lyrics that speak to the heart. His new album “9 to 3″ is dreamy and reminds me of a careless road trip through the South with California being the final destination!”

“Ajay Mathur recently released his album '9 to 3', reviewed on contactmusic.com. Mathur's style of music defies categorization”

“I have always respected musicians that play from the heart, the ones that focus on the stories of their songs and the importance of staying true to the source, and Ajay Mathur is one of those musicians that I speak of.”

“India born, Switzerland based singer-songwriter Ajay Mathur has recently released a most creative and original display of sound in “9 to 3″, a 15 track album both heartfelt, imaginative, as well as entertaining.”

“At first listen, Ajay Mathur's "9 to 3" is a straight-ahead homage to the greats of classic rock.”

“9 to 3 is an honest profound and intelligent album drawn from personal experience. I would recommend it to fans of psychedelia, rock and country.”

“Ajay Mathur has created a truly unique experience with this album, using his own life experiences to create funny, sometimes political, whole-hardheartedly romantic and even some anthem-like rock ballads that would make guitarists and rockers like Led Zeppelin proud.”

“Ajay Mathur is operating in a crowded field. As 9 to 3 indicates, he has the ability to stand out in that crowd. At a time when there is a need for something new in the Americana-pop arena which he inhabits, Mathur may well have it.”

“This album is awesome, and it’s tough to explain exactly why. The best way to get the message across is to simply say… This is madness. Madness, in the best sense of the word possible.”

“Music with Depth: Ajay Mathur has shared with the world the kind of music that can put a smile on your face while encouraging profound thought about “life, liberty, and the pursuit of happiness.”

“It takes quite a bit of an open mind to learn incorporate new things into one album and making it sound good.”

“It’s a tell-all playlist of songs that explores the ubiquitous ebb and flow of tension and release that makes up our lives. This is a work that gets better with each listen. And I look forward to listening to it again and again.”

“Ajay Mathur’s new album “9 to 3″ draws from diverse rock inspiration”

“Ajay Mathur Keeps Things Rocking From ‘9 to 3’”

“'9 to 3' is like fine dining at a hoity-toity restaurant: Mathur is the cordon bleu chef plying his craft deep in the kitchen, surrounded by pots and pans and stoves. The entrée emerges and is conveyed into the dining room, where it is pronounced "delicious"”

“The recent success of Ajay Mathur’s newest album 9 to 3 is completely warranted because of the sheer fact that the fifteen-track album is simply enjoyable.”

“In its entirety, 9 to 3 is immersive, relaxing, and comfortable – all the while remaining unique and wholly Mathur”

“There were a plethora of tracks on the album which seemed to have this unique, fantastical flavour and atmosphere which differentiated each song from the next. I was never bored or left wanting, instead, I was constantly excited for what was waiting around the corner.”

“The summer may be drawing to a close, but it’s not too late to find a soundtrack for it. Ajay Mathur’s 9 to 3 is that soundtrack: rough without being harsh, peppy without being saccharine, and brimming with warmth regardless of lyrical content. Rating: 5 Stars”

“9 to 3 is a deeply expansive 15-track album that plucks every emotional string…. We are forced to reflect, forced to take pause and listen. When the track ends, there is a true sense of completeness.”

“Switzerland has never been a huge exporter of pop music. Back in the day they gave us Krokus, Yello, and Double. Now it’s Ajay Mathur’s turn.”

“As a solo singer-songwriter, his [Ajay Mathur’s] sound carries with a powerful Americana rock vibe. With a drop of psychedelia that carries through his sound, this is not your conventional album. 9 to 3 is clear-cut as an album filled with crystalline singing. The vocals surge rapt by the chorus filled tracks that takes some time to fancy. Listeners will enjoy the confidence-filled tracks that are rollick-y and filled with defiance.”

“I was completely confused, shocked, surprised and terrified with what I was listening to from the get go. Usually when that happens, it's because my mind is rewiring itself. The result is my genuine enjoyment of this fantastic album.”

“Let’s get right into it, shall we? Ajay Mathur’s 9 to 3 is a thoroughly enjoyable album.”

“9 to 3 sees the use of sitar or harp at times and hops around from this raw track to jazzy singles. The entire album is a trip, and “Walking on the Water” is great for satisfying any country cravings you may be having.”

“Many have traveled the down the same trails blazed by songwriting legends like Bob Dylan or Tom Petty, but many have come off more as troubadours paying tribute than as an original. Ajay Mathur may be indebted to those names, but he’s clearly making his own way in his own right.”

“The first palpable feature of the record is Mathur’s voice, which sounds like the love child of a Jackson Browne/Tom Petty affair. Both Browne and Petty are known for their inimitable songwriting talents, a trait Mathur also shares.”

“My World (SOS To the Universe)” both intrigues you and sends chills down your spine, painting a painfully vivid picture and sending a strong message in the process.”

“Swiss musician Ajay Mathur brings a dose of insightful light with his latest album release, 9 to 3”

“Music may not change the world or a system, but it does help to make us dream, give us hope, make us feel strong and even loved.”

“9 to 3 hits on a lot of levels both musically and autobiographically. While his approach may be a bit unorthodox in fitting so many styles into one package, Mathur and band do so with an easy style that is highly enjoyable.”

“The album in nothing short of unique in sound”

“Mathur is brash and unapologetic with his bouncing from style to style, his expert rendering of wry lyrics about love and circumstances, and the use of a wide range of colorful sounds and instruments from a band that plays them wonderfully”

“emotionally and instrumentally intense effort that will resound loudly with listeners long after the track has ceased”

“Defiantly an artist with much to offer a World cluttered with music sampling and unoriginal, uninspired ideas.”

“Delightful, sunny, and full of optimism, Ajay Mathur’s “9 to 3” points towards a glimmering future, of an updated classic rock sound.”

“Strange and Beautiful Things Happen When Music Crosses Continents. Ajay Mathur crafts his own global sound with his new album, 9 to 3.”

“There is a lot of great music coming out of Switzerland recently and you can count Ajay Mathur as one of them.”

“Chronicling an odyssey across the highest mountains and darkest valleys of American music, 9 to 3 sounds like a love letter from Mathur to each of his favorite musicians.”

“There’s something relentlessly urgent about Mathur’s voice and the tracks themselves.”

““Diversity” is certainly a word that comes to mind when one thinks of Ajay Mathur.”

“...it is very clear that Ajay’s talents are far beyond what anyone could have imagined, and, simply put, this guy is a pure genius of his musical craft.”

“Let’s be honest for just a second shall we. I get a lot of albums sent my way for review and I mean a lot. Most of them don’t do anything for me. They don’t always get happily placed in the CD player, but the ones that do usually get a three song stay of execution and generally if they last past that they get my full unadulterated attention. Sometimes I’m hooked from the first track, and that’s precisely what happened when I put the latest release “Come See Conquer” in my car’s CD player by Swiss based singer/songwriter Ajay Mathur .”

“Switzerland might be a strange place to birth an “Americana” artist, but Ajay Mathur’s “Come See Conquer” will undoubtedly have a few heads spinning in confusion… at first glance anyway. The good news is that Ajay’s e.p. is addictive and might make us all believers afterall.”

“Mathur has way too much precision and clarity to live in the shadows of overly-predictable Pop Rock. Indeed this is clearly evident in songs like “How High Can You Fly”, “Good Friday”, and “Mister” which methodically ups the ante to a very respectable level of catchy musical expression and craftsmanship that transcends typical pigeonholing. The music is also commercially viable with a fresh sound and an entertaining vibe that makes a real connection with music fans. All pieces within this album hold the attentions span of the listener perfectly, and are extremely invigorating in nature. In a nutshell this is John Mayer meets Leonard Cohen. The 15 song line-up comes fully loaded and appeals to many listeners with a wide variety of musical styles.”

“A MATTER OF TIME is a coherent work in itself, which is particularly recommended to friends of AC, Singer Songwriter, Americana genres. You will discover one or the other song pearls here because Mathur proves a golden talent for beautiful and catchy melodies.”

“Mathur’s voice and overall “wise man” persona hit the mark remarkably well. He has all the attributes required of an effective Singer/Songwriter. [...] his sound and amazing songwriting are as good as they can get. All songs are a skillful combination of modern pop rock yet with a worldly aftertaste that will remind you of Paul Simon, Peter Gabriel, Bob Dylan and The John Butler Trio. Mathur has the creativity and songwriting prowess to be extremely dangerous.”

“Ajay’s album A MATTER OF TIME nicely blends the genres pop and rock, twisting it into a fun, indie, marketable combination. Coming to us from Switzerland, Ajay features a bevy of cool tracks including the edgy "Making a Fool Out of Me" and "Restless Fool"; both are glossy numbers with a definitive American bent. Other highlights are "Granted" with its excellently crafted guitar work, and "Easy", another song falling smack dab in that rock/pop category.”

Music Review

“Ajay Mathur is a talented singer/songwriter who is truly a master of his craft. His musical abilities (especially the brilliance of his guitar playing) and methodical lyrics show his passion for the human condition and our place in the world. With a worldwide following, Ajay’s success has been plentiful and he continues to soar on the charts with his newest release “A Matter of Time.”

“Acclaimed solo artist Ajay Mathur’s new music video, Taking the Night Away, spells out its socio-political message addressing the struggle and lingering hope that, we the people, can change what has been forced upon us by the misled power and greed of the elite few. The video is inspired by people all over the world who have finally decided not to sit back and accept what they see as injustice, but to take action, take to the streets – even if it means sacrificing their freedom, or in some cases, their lives.”

“Overall A Matter of Time” by Ajay Mathur is an extremely entertaining, dynamic and brilliant catalogue of music. Its strong suit – the amazing amount of originality, creativity and rich conventional wisdom Mathur has to offer. I especially enjoyed the theatrical drama quality to some of the pieces. All in all Ajay Mathur stands out from other artists with his unique signature sound, passion and heightened level of musical enlightenment.”

“His debut album “A Matter of Time” is the result though far from a self-indulgent ego trip, rather a moving and elegiac artistic statement from start to finish. This is not your overly predictable Ramon Noodle Singer/Songwriter, no Mathur goes much deeper than that. In-fact Mathur could be classed as a 4 genera artist: Alternative Rock, Pop, Singer-Songwriter and even R&B. Mathur has way too much precision and clarity to live in the shadows of overly-predictable Pop Rock. [...] for now I can honestly say this is one artist that clearly gives you a musical snapshot that is highly original, uplifting and dare I say brilliantly catchy in scope. ”

“Hello to all Skope readers all over the world! I have to be honest that I am not feeling too hot today but I decided to take some Dayquil and suck it up. I am glad I did because my guest today, Ajay Mathur, has got me inspired by his new single/video “Taking The Night Away.” The video is inspired by people all over the world who have finally decided not to sit back and accept what they see as injustice, but to take action, take to the streets, even if it means sacrificing their freedom, or in some cases, their lives. Music is the ultimate form of expression and it is nice to see how Ajay uses music to speak on real issues that effect us all. “Taking the Night Away” is one of many powerful tracks on Ajay’s new solo release, ‘A Matter of Time.’ Join us today as we chat with Ajay Mathur on the US election, why he wrote “Taking The Night Away”, his respect for John Mayer & Tom Petty, and much more!”

“After his successes, among others with the band Main Street, Ajay Mathur now dedicates himself to his project as a solo artist. The intermediate outcome of this is the current album <A Matter of Time>. The exceptional musical quality of the album is also reflected in the awards that his music has recently been winning. His song <Granted> is Song of the Year 2011 competition runner up and with <Communicate>, Ajay was finalist of the 2011 song writing contest Show Me The Music. In an interview with us on 28th of February 2012, we learnt so much about the interesting man Ajay Mathur, who supported him, all the stations of his life as a global citizen, what makes him tick, who has influenced his life, his music and his creativity, about his view on spirituality, about the Indian and European cultures and so much more.”

“Ajay’s newest CD release, A Matter of Time, is his first album since his days with Mainstreet. The new album is a culmination of many years of songwriting and the dedication of several masterful musicians, including Ajay's close friend and renowned blues guitarist Richard Koechli- each who has added their own unique touch to the music. A Matter of Time headlines three hot new singles: Rise and Shine, Granted, and Easy. All three songs have earned Ajay nominations in several Songwriting contests and each captures the versatility of an artist who has evolved over the years by re-forming both his life and his music. The tracks also exemplify Ajay’s creativity and style as a crossover artist who truly offers something for everyone.”