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Bio
adVerSity is an underground artist based out of Phoenix, Arizona. He has captivated audiences with his raw honest lyrics. Never one to follow fads, adVerSity has created his own sound and managed his own career. adVerSity is currently wrapping up his solo LP "To Whom It May Concern.." and also currently working on a mixtape album by the name of "Writerz Block". He has finished penning a movie script by the name of "Freedom" and also currently working on his next movie script by the name of "Life Of Sin". adVerSity doesn't beileve in the word impossible, if you can think it, you can be it..
"In your battle for success, time is your true enemy.." -adVerSity
About
I was born June 20th, 1983 in South Phoenix, Arizona. My mother and older sister raised me in a single parent household. I lived a normal childhood, went to school, hung out went friends, played games, etc. Growing up I always loved reading and writing short stories. I remember at the age of 11 my younger cousin called me one day and said he wanted to become a rapper and wanted me by his side. I never really listened to music but decided to give it a try. I started writing song lyrics and rapping with him on handheld tape recorders but honestly didn't know what the hell I was doing. So I decided rapping wasn't for me, but I continued writing lyrics. It was a way for me to express myself in a new fashion. I would write notebook after notebook of lyrics and poetry of any and everything going on in my life.
After the surgery my passion for music started to grow. I started working with several local guys I knew that were into music, learning what I can along the way. In 2004 I decided to take matters into my own hands and start up my own label from the ground up. So I started by putting together my own home studio. Its not a top of the line $100,000 studio, but it gets the job done for now.
In 2006 I decided it was time to get in the public's eye and show them my talent. Thru the help of MySpace I started finding local promotion companies that were booking local talent for local gigs. I started doing gigs with any and every promotion company that would give me a shot. It got to the point where I was performing nearly 3 shows a week. I got to perform at various locations form the Big Fish Pub in Phoenix to Club Next in Scottsdale to The Boardwalk in Flagstaff. I started getting real positive feedback from local musicians who saw my talent and passion for music.
In October I got selected to audition for A&R's Artist Showcase. Over 150 acts Hip-Hop & Rock audition for a slot on the showcase and I was one of only 20 acts selected. The showcase was December 1st at Alice Cooperstown and I was so excited that all my hard work over the years might finally get rewarded. I got up on stage and performed to the best of my ability and got the crowd behind me. After the show I was approached by an A&R from a major record label, and he told me I was very talented, but my image wasn't marketable. It broke my heart to be right there with my foot in the door and get turned away because I didn't look and carry myself like your average gangster rapper you see on T.V. At the moment I realized that it wasn't necessarily talent that got you in the industry, but your look and overall marketability compared to what's “hot” in the industry right now. I decided I still wanted to be in the music industry because of my undying passion for it, but maybe it would be best to try another area that I enjoyed just as much.
In 2007 I enrolled into The Conservatory of Recording Arts & Sciences, and it was probably one of the best decisions I've made. My goal now is to take the industry by storm and raise the bar in Audio Engineering & recording and make my mark in the music industry. I've come too far to stop now. I'm currently working on my solo LP "To Whom It May Concern.." and my mixtape album "Writerz Block" to display my range & creativity as a writer. Hopefully the industry is ready, and even if they aren't.. I'm not going anywhere...



adVerSity











