"Positively exuberant, teeming with squiggly keys, extroverted hooks, and brightly anthemic guitar, all grounded by Michael Kingcaid's mellifluous croon."
"instead of even slightly touching upon a sophomore slump, the five-piece has improved tremendously by capitalizing on their strengths...the songs are even catchier, the production is sharper, and the songwriting is more eclectically progressive; it is hard to overlook the steps forward that this group has accomplished."
“What Doesn't Kill Us is the kind of jaw-dropping sophomore release that goes far and above the promise their debut hinted at. It should permanently land the name of Michael Kingcaid on the tip of indie-loving music fans' lips, worthy of mention in the same breath as Conor Oberst, Britt Daniel, and Winn Butler as an indie rock royalty. Pop songs, indie or otherwise, do not come this well written and infectious often enough. ”
“If ever there was a way to make an album that successfully fuses indie rock simplicity, over-the-top power ballad crooning, and moments of ambient intensity—and have it sound purposeful and pleasant to the ear—What Made Milwaukee Famous has found a formula.”
“The attributes that allowed the quartet to take that step from Austin up-and-comers to Barsuk-underwritten road dogs — keen pop instincts, dense arrangements, principal frontman Michael Kingcaid's constitution-straining sincerity — have survived the transition intact, and the result is a set of songs as cathartic to listen to as they must be for the band to perform night after night.”
“WMMF display a rare mix of inventive rock and pop sensibility that few can match. There's not one song on "What Doesn't Kill Us" that isn't a worthwhile listen. Best to hop on the bandwagon now before it gets too crowded.”