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Vanilla Sugar / Press

“Jessica Perry's band, Vanilla Sugar, formed in 2012. She said the challenges don't always lead to band breakups. "Starting up a band can be one of the most difficult things to accomplish in music," she says. "You have to find the right chemistry between people, usually four or five different people, with completely different personalities and make sure it works." For her and her bandmates, the right mix was an all-female group delivering alt-electro-pop. Think Sleigh Bells reimagined as Sleigh Belles and you've got the gist. "Much like the relationship between siblings, there will be fights, arguments, disappointments and you just can't avoid that," she says. "But with each argument that is overcome, the closer you and your band members will be." "The first year will be a doozy," Perry agrees. "Book as many shows as you can to get your name out there. Make sure you use social media to your advantage. Pass out flyers, and talk to people at other local shows. Word of mouth is great!"”

"Vanilla Sugar is a quartet of twenty-somethings that focuses on making edgy electro-alternative pop in the vein of Le Tigre..."

“Vanilla Sugar is an "Electrocore/Alternative" group hailing from Houston, Tx. Composed of Jessica Perry and Ashley Rovere, est. 2010.”