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The Loving Cup / Press

“Quite why The Loving Cup aren't massive is a bit of a mystery. Now on their third album, One Last Hard Goodbye sees them continuing to develope where others in their field seem at a loss as to which direction to take. Taking their cue from the finest Southern Rock ‘n’ Soul, The Loving Cup plough a certain furrow, but it’s one they’ve got down to a fine art. Singer Jaz Livesey wasn’t born on the banks of the Mississippi but he’s still got a damn fine Rock-Soul voice. One Last Hard Goodbye might not have been recorded at Muscle Shoals Sound in the hot summer of ’73, but you wouldn’t know it, so beautifully is it executed, but it’s more than just a replica. An ‘A’ grade classic album, it simply oozes good time rock ‘n’ roll from every sweaty pore ”