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The Burn Riffs / Press

“Two guitars, bass and drums is standard issue rock band territory, so it’s often other, more intangible factors that make or break a new act. Usually, it’s some indescribable voodoo combination of luck and hard work that gets a band noticed. Luck, as they say, favors the prepared, and that’s where the hard work comes in. For the Los Angeles based band, The Burn Riffs, hedging their bets and courting that sometimes elusive luck starts with a strong work ethic and innovative ideas – ideas like making a music video shot entirely on fans’ cell phone video cameras. So far, the approach seems to be working. The Burn Riffs recently performed an exclusive set at Yahoo! Music’s world HQ, joining the short list of bands that includes bands like Mumford & Sons to perform in that venue.”

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