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Strive Roots / Press

“We got 150,000 hits on the website within a few hours of the Olympics," says Lieberman, "and could have sold a ton of downloads, but the record just wasn't ready in time. We're not business guys, we're musicians, and we just didn't have the money to pull it off, so the record wasn't pressed until a few weeks later."”

“The song that played during 19-year-old snowboarder Hannah Teter's gold-winning halfpipe run at the 2006 Winter Olympics -- "Communicate" -- is by local band Strive Roots. "We got 150,000 hits on the website within a few hours of the Olympics," says Lieberman, "and could have sold a ton of downloads, but the record just wasn't ready in time. We're not business guys, we're musicians, and we just didn't have the money to pull it off, so the record wasn't pressed until a few weeks later." He says iTunes was able to post the track for sale online two weeks after the Olympic exposure. "It's a kick in the ass that we didn't have anything on the website, when all those people were looking for [the song]." The group recently played several gigs at L.A.'s infamous Viper Room.”

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