The New Deal
Venue Address (Get Directions)Cross Campus
Date and Time
Saturday, October 27th, 2012 at 12:00pm
Social Media Week Panel: Digital Power Agents - The New Deal Join us...Doug Strasnick, SVP of Business Development & Partner Strategy for EQALBrent Weinstein, Head of Digital Media for UTAMatt Mazzeo, Business Development for CAAJamie Afifi of Ziffren Brittenham LLP for a lively discussion that will cover how to approach and structure social media deals for traditional media stars, as well as the creative and business intricacies that differentiate these projects and agreements from traditional cut-and-paste talent deals. Hear about best practices in educating the traditional celebrity on new media deals and how to align your clients’ personal objectives with those of the studio or network. As the digital space evolves, so do the opportunities and potential hurdles.This will be a lively discussion of what’s right, who’s got the rights and who should be setting the bar with the people who are rewriting how Hollywood goes into the digital future with stars such as Jennifer Lopez, Lauren Conrad and Bethenny Frankel. The panel will look at how social media opportunities (Tweeting, Facebook posts) work with and amplify studio, network and branding obligations. This conversation has really just begun. Whether you are an agent, talent manager, celebrity, brand representative, interested party or anyone called upon to weigh in on the new deal structure, this is a conversation you won’t want to miss — and one that’s sure to continue as it is referred to well into the future… GET YOUR FREE TICKETS HERE!!