RedGorilla Music Fest launched almost eight years ago as the DreamScapers Artist Showcase and grew each year under that name. In 2007, the founders branded the event RedGorilla Music Fest, and over 200 artists participated in shows at venues on 6th Street in Austin, Texas.  In 2008, RedGorilla grew to 300 bands, solo artists, and DJs and expanded the event to eight stages. The 2009 festival boasted over 500 artists on eleven stages.  Through all the growth RedGorilla's mission still remains the same: to promote up-and-coming independent music in all genres and help independent artists further their careers.

The 2010 RedGorilla showcases will take place from Wednesday, March 17 to Sunday, March 21 in venues on 6th Street, right in the heart of all the action. The event continues to be a “No Badge Required” event, it is FREE to attend and is open to the general public.

RedGorilla Music Fest takes place during one of the most important music weeks of the year. The city of Austin, TX hosts the music industry's premier destination, and thousands of fans and industry professionals descend upon Austin to network and check out new talent. The festival has been an overwhelming success and continues to uphold its reputation as the cool, rebel showcase that caters to talented artists from all parts of the world! RedGorilla offers performance slots to bands, solo artists, and DJs so they can take advantage of this excellent opportunity. RedGorilla Music Fest prides itself on making these showcases the best experience possible for participating artists as well as their fans.

Over the years, some of the hottest up-and-coming acts in the world have been showcased by RedGorilla Music Fest. As a result, RedGorilla Music Fest has received international media attention and a reputation for being the showcase for new music. Showcasing acts have included: Family Force 5, The Matches, Cage The Elephant, Earl Greyhound, Dropping Daylight, Luna Halo, Landon Pigg, Alternate Routes, American Bang, De Novo Dahl, AutoVaughn, Born In The Flood, Radiant, H-Beam, The Hero Factor, Uncrowned and many more…

RedGorilla Music Fest is not affiliated in any way with SXSW or South By Southwest, Inc.