"going to a Ray Prim show is like going to a party with one hell of a soundtrack and a room full of quirky new friends. It's an interactive experience between jokes, appropriately placed anecdotes and the crowd swaying to the vocal blends of Ray and his backup singer whom he affectionately calls Mexican Chocolate"
"Ray Prim's voice is outstanding: warm, soulful, a bit reminiscent of Marvin Gaye with the high register of Al Green. As excellent as his voice is, it's his eclectic arrangements, mixing folk and chamber with R&B, that make this otherwise straightforward record a worthy listen.
“The music of Ray Prim is a contemporary version of soul meets jazz-like acoustic that popular radio has been missing since Marvin Gaye told you to get it on. In Ray Prim’s music it is easy to hear the collaboration of influences that aided in the development of his sweet, brassy, seductive sound"”
"Think a less hippie-dipped Ben Harper, or a more roots-ready TV On The Radio when you think of Ray Prim. This Austinite's work is relentlessly pretty, to take a word out of Harper's playbook."
“Ray is probably one of the most modest artists in town saying things like "I'm pretty generic, nothing really exciting about me" and "even when I write poppy ass shit, it ain't gonna get played on the radio". The second Primm starts playing you know that couldn't be further from the truth.”