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“In the millennium’s first decade, the hip-hop culture in Philadelphia was engrossed in made-for-dvd battle raps. The likes of Meek Mill, Joey Jihad and Reed Dollaz were all active participants in this dog-eat-dog cypher but eventually the culture began to shift. Following the success of Meek Mill’s “In My Bag” record, the streets began to realize that maybe they should stop aiming guns at each other and start shooting for the stars. Enter up and coming rapper, Reda (fka Bareda, fka Pretty-Boy Reda). Reda is quietly gaining a buzz and respect as a talented young lyricist. He’s been featured on AllHipHop.com, DailyUnsigned.com, and OkayPlayer.com. It also doesn’t hurt that he has a co-sign from The Roots and performed at the 2011 Roots Picnic. Reda’s most recent project is entitled, “Shoot 4da Starz,” a project that carries a motivational and humanistic tone. From what we stated above, you probably would’ve never known that Reda’s hip-hop beginnings were a l”
“Philly is a great hub for Hip Hop. Having grown up in the ciphers that exist in and around the city the one thing I learned is that Philly WILL make you a better emcee. The streets of Philly will demand lyrics with bravado and melody. I think that is why some of the best have either been birthed or bred in the streets of Philly, (see Meek Millz, STS and donâ€™t sleep on Three Times Dope). With that in mind we present Pretty Boy Reda. There has been an influx of new emcees that have come out this past year. I think that Jay Cole and Big Sean are the best of the bunch and this kid could fit right in that mold. Real lyrics and personality displayed via rhythm. My boy Cosmic Kev in Philly never misses the mark and he co-signs this kid so now I do as well. To all upcoming rappers my advice is to listen to ALL genres of music to pull inspiration from. Secondly, read a ton of books.”
“Getting a co-sign by The Roots is one thing, but performing at their annual Roots Picnic in Philadelphia is another. For Pretty Boy Reda, he has both of these notches secured tightly on his belt, and he’s looking for ways to gain the support he needs from the listeners to take his career from one level to the next. Case in point, he performed on one of the same stages as Yelawolf, Mac Miller, and The Roots this past summer at the Picnic, and has his sights set on both meeting and exceeding his goals for the upcoming year.”