Sparked by a marked disappointment in the trend of music industry, Jason Suwito created Polaris At Noon, hoping to give a new model for fans to grasp on to. The concept is simple: serialize the release of music in which a song is released weekly to form a “season” of songs.

Polaris At Noon was conceived in January 2008 after Jason Suwito realized that his back catalogue of songs was piling up. Being a writer whose music ranges from rock, to pop, to piano ballads, and electronic, releasing mu...