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ALEX BOYD / Blog

Event Management Intellectual Property Problems & Solutions

If you are going to put together an event you definitely want to have trade secrets that you don’t share with anyone. I agree with Professor Rodau and he says in order to have a trade secret your competition must not have access to this information. If you want to have a trade secret you have to make sure the product is not easy to reverse to engineer it. One example you could use would be Pepsi, Pepsi has been around for a long time and a scientist can figure out what is in it by reverse engineering. The scientist cannot tell you the exact recipe and what order to put them in. If you have a product like that I would use a trade secret instead of a patent, when you seek patent protection you have to put out there what the process is and your patent is only good for twenty years. If you want to put together a concert or a festival in a different country how do you protect your patented material? If I were you I would take the advice of the professor from Suffolk University. I would try and get people who wanted to use my idea to pay me a worldwide fee. I would think out of the box and try to think of other ways for people to pay you for your ideas. You have to remember that patents run out and you want to be able to get a worldwide distributor with a unique way to collect your royalties. In order to have a successful concert or festival you want to make sure that you have the permission of all artist likeness used to promote your event. If you don’t have their promotion you can get sued. If you think a flyer with a picture of your favorite artist is a good idea think again. In February of this year Michael Jordan sued the grocery chain Jewel for false- endorsement under the Lanham Act. Jewel tried to argue that the ad was fully protected non-commercial speech, entitled to lesser constitutional protection. The district court sided with Jewel and then he 7th circuit reversed the ruling. The 7th circuit reversed the ruling using these three guideposts (1) whether the speech is an advertisement, (2) whether it refers to a specific product, and (3) whether the speaker has an economic motivation for the speech. If a big grocery store chain can be sued so can you. I urge you to always ask for permission first before using anyone likeness in order to promote your product.

Juice =Manager

Man it is getting crazy I have everyone that wants me to be their manager now that they see that I have a little juice it is funny I want to help everyone out but I can't it is just impossible I am only one person. For those who believed me from the start you are good for those who doubted me and still do keep sitting on the sidelines with your jaw to the ground.

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