Here is the link for the article. It was just published. Enjoy and please keep in touch.
Peace, Jeff "Classic" Chicago Music Examiner Indie On Air!
MER MADE IN CHICAGO
Chicago indie rocker MER (official site) has been busy and shows no signs of slowing down. Last December he recorded a live ten track cd at the Cubby Bear in Chicago. The cd titled, "Made in Chicago" has been very well received. In fact, the Cubby Bear people liked him so much he is now the artist in residence at the Cubby Bear North in Lincolnshire, IL. You can catch him there every Thursday all summer long.
The talented MER has quite an impressive industry resume. The budding star has played with the Violent Femmes, Gin Blossoms, Better Than Ezra, The Verve Pipe, Fastball and Kill Hannah to name a few. Yet, despite playing with those heavyweights, MER does not and will not rest on his laurels. He continues to seek growth while expanding his network. A true artist is never done reaching out to others.
MER tours West Coast
MER's career is blossoming because he is not one to sit still. He started off 2011 with a solo West Coast tour that took him to the great music hubs of Seattle, Portland and Los Angeles. Like any aspiring indie act that is serious minded, MER knows that you have to leave your comfort zone, reach out to others and network, network, network. That, my friends, is an industry must in this age of new media and do it yourself artists.
A little over three years ago MER was contacted by Los Angeles based indie record label GODIY Records via MySpace, (The formally relevant social site that is currently on life support). Co-founder Eric Wagler pitched MER a compilation cd. Comp cd's can be tricky business for independent musicians as there are many sharks within the music business. However, GODIY backed up the compilation offer with strong Midwest distribution and the sharing of their lengthy industry network. MER was very happy with the results. "Within a year, the compilation was out and my music was being spread through their contacts."
Networking is the key
Together, the artist and the label put together a Chicago House of Blues showcase with MER as the headliner along with other Midwest bands. The show was a huge success and preceeded a solo tour out West with venue contacts provided by GoDIY Records. The new music business absolutely requires that a label and their artists work together as a team. Again, networking is the key. MER stated: " I reached out directly to Eric Wagler for venue contacts. He helped out in a big way by connecting me with a promoter at The Mint. Since then, I have performed at The Mint four times in the past two years. It is an amazing venue and I have been able to network extensively and impress the L.A. music biz folk."
The Southern California firm also was helpful in providing MER with leads and contacts for his 2011 West Coast tour. "My three week, 17 shows, west coast tour was highlighted by the live performances and networking in the Los Angeles area. I could not have done it without GoDIY!"
The growing relationship between the Chicago artist and the L.A. label is a perfect example of independents helping each other. Aspiring indie artists and industry professionals should take note of this well planned practice. The two seperate entities have developed a mutually beneficial partnership. The record label is now helping MER secure licensing and placement opportunities.Luckily for us Chicagoans, we do not have to wait long to see a very talented hard working professional brought to our attention by a big corporation; some people know how to do it on their own (with a little help from their friends). MER is well on his way.
Continue reading on Examiner.com: MER made in Chicago - Chicago Music | Examiner.com http://www.examiner.com/music-in-chicago/mer-made-chicago#ixzz1LtEnwKdQ