Weird Al is a master at identifying new tools and using things that work. His latest album launch proves that he is not only getting better at harnessing these tools and music power, but he may be the best at it. As the industry changes we scramble to innovate and stay ahead of the curve. The people who had a grasp of the old ways are trying to put the collective minds of their students and piers to figure out the new age. The new music business model. Here are some basics that I preach and that Weird Al has proven. 1. You need a video for every song. Videos are uploaded to your choice of host and shared with a link. That link is the easiest way for someone to discover your music and get a sense of what you are doing. 2.Momentum You must try to build and keep awareness of your project building momentum and developing that run away train called critical mass.
New music is slowly coming out of the Los Aticos camp. Live tracks and studio stuff appearing on the www.reverbnation.com/losatiocos and www.youtube.com/jl86d. If you like reggae and blues you might want to check it out.
Los Aticos songs may have a chance to finish vocals before summer now that the Kellysk8er project has been put on permanent hiatus. We welcome some new musicians to the circle as well. Dan the beat man and Aaron Green Thumb have joined up with JimmyL. JC Cunningham and Maximus have also signed up to collaborate and perform in various combinations. We are now booking shows in the Southern California areas. May 17 we will be at the annual Vegan Beer Festival in Hollywood. Look for us soon after in downtown Huntington Beach trying out our new brand of reggae and americana. Thanks!
With four different projects under way, and so many people involved, the schedules can make it hard to keep on track. Set your goals, then charge ahead, remembering to restate or make new ones as you accomplish your tasks.
We are putting the final arrangements on some new songs. Fleshing out new ideas, and getting ready to record a new album with Los Aticos style of beachside skanks and fireside jams.