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THE FINAL UPSET / Blog

Social Media and Music (Part 5 of 5)

To the promoters and venues who have the opening bands play free for the opportunity, at least give those bands a few drink tickets. Depending on the night, between ticket sales and bar sales/tips, you’re making out pretty good. Granted depending on the headliner and staff working, I get it, you have to pay them too, but really, will a few beers make you have to close your venue? I doubt it. To the audience, I don’t care if you’re going to see some big named band or musician or just your friends band play, get there for the first band and leave after the last. Ask your friends how much they put into that night’s show alone and then buy them a beer. I’m not telling you in the audience that you need to buy every member of every band a beer, but at least one for one of the members of the band you came to support. We’re artists and musicians. We love performing for people and entertaining you. Again, if you have friends who perform that used to do drugs or maybe that still do, performing live is beyond any drug high. My final plea to you is this: no matter what type of business you run, social media is an absolute norm in order to be successfull but let’s try not to let social media make us lose sight of how great music is, it’s past, presence and future and the hard work bands put into what they create. Cheers! Jagger

Social Media and Music (Part 4 of 5)

Is progress actually setting us back? I mean why should any band write songs other than what will be downloaded? Venues could bill twenty bands on a Friday night because people not only show up for only the band they want to see and leave right after they play, but they also only want to hear the three songs on their iPod in their car or at home. Sadly, only people in bands, or who have been in bands realize how much work goes on behind the scenes. Some promoters understand the work bands put into their music and when we work with them, it truly shows and makes the experience great. However, I venture to say most don’t, most venues don’t and most people in the audience don’t. Sorry to break it to you but most bands don’t practice in a garage for free. We drive our cars, using our own gas money, to a rehearsal studio and rent a room to rehearse in for a few hours. Then there is equipment. I’m not even talking about amps and instruments. I’m talking about replacement strings and for the guitar and bass, replacement sticks for the drummer etc. When we do finally have a gig to play, some magical bus doesn’t come pick us all up, give us roadies to load, unload, set up our gear and then break it down again after our set, no, we do it all ourselves. Now if you think I am bitching because when bands start out each band has to pay their dues and when you first playing gigs you are rarely paid, I’m not. If you’re thinking, “He made the choice to play music, it’s his own damn fault”, you’re missing the two points I’m making. I knew what I was signing up for whenever I joined or helped form a band so I’m not bitching about working hard to do what I want to do and what come naturally to me. I’m saying all of this to make you, the audience, promoters and venues think. Cheers! Jagger

Social Media and Music (Part 3 of 5)

This next part puts me in a catch-22 because I am in a band. I remember Bink, myself, and whoever else was in TFU at the time would pull all-nighters with a Tascam four-track recorder. We would always be so optimistic when we would start recording. We’d always say we could get at least three songs down and then mix them later. Never fucking worked. Three cases of beer, and God knows what else to drink, half the band passed out and the sun coming up we would maybe have one or two tracks for one song recorded. In 2008 when Bink and I got TFU back together, we recorded and mixed three or four songs in about six hours. Granted our guitarist at the time has a natural ear and understanding for digital recording so that did help. The next day I uploaded them to our MySpace page and people went ape-shit! Before this digital age it was damn near impossible to book a show unless you had something recorded. We took the easy route, found the dirtiest and sleaziest bars, and asked if our band could play. It got us live experience but no following because they were all 21+, we were still in our teens at the time, and most of the people there were old, burned out bikers who wanted to hear some metal hair band music. Now every band has CD’s to give to promoters and venues. Every band has social media pages or, and I just found out about this the other day, sound clouds so people everywhere and anywhere can hear their music. Cheer! Jagger

Social Media and Music (Part 2 of 5)

To pick up where I left off Thursday, I am going to discuss the “record buying” experience the current and future generations have and will have due to the Social Media Take-Over. Now-a-days kids “file share” or buy one or two songs off and album in space instead of buying the entire album. One song on iTunes is $.99, on average, and a whole album is what, $7.00 (not to mention it’s all digitally recorded so kids miss the true sound analog provided)? On average, kids only buy the songs they have heard instead of taking the chance that 90% or more of the album is great, if not better than the songs they downloaded. You can’t even get the inlay when you download music. Next to listening to the entire album, the inlay was the porthole into the bands or musicians souls. Not to mention when you get to the “We’d like to thank…” section of the inlay. I can’t tell you how much new music I found by reading that section. We can also kiss goodbye to B-Sides. Some bands will still release B-Sides with their singles, but more and more all you get are remixes of the single, which probably costs another $.99 on iTunes, which no one will buy because they just want the single. I used to buy singles just FOR the B-Sides. I already had the single on the album so I wanted to hear what wasn’t on the album. Cheers! Jagger

Social Media and Music (Part 1 of 5)

As much as we want to try to avoid it, very few people who are, either in a band or running a business can afford not to use social media to help them succeed. However, sometimes the two can cancel each other out, especially in the music industry. I remember growing up and going to record stores to find music I never heard but might like, get suggestions form the people working there or even meet other shoppers with similar taste, based on what they are clutching onto with dear life lest they set it down to continue shopping and someone else comes along and buys it first. It was spending entire Saturday afternoons, with my allowance money, browsing through the vast aisles of records and leaving with maybe one or two new records and that mysterious, thick dust that clings to the dust sleeves that you almost have to wash your hands raw before it comes off. My oldest brother and I could spend eight hours and only go to two record stores, and that doesn’t include drive time between each store. Those moments used to make me want to own a record store. With the social media take over, I’d have a better chance to get a vegan to bite off and eat a piece of a living cow than I would open a record store that would be successful enough to keep its doors open, pay stores bills and maybe have a little left over for some cup of soup. Cheers! Jagger

A Quick Hello

Hey, I'm Jagger. I am the singer for The Final Upset and now blogger for our ReverbNation page. Most of what I will be posting will be about music and The Final Upset. If you ever have any questions, want me to clarify something or just plain old want my opinion about something I haven't already ranted about, please let me know. On the other hand, if you completely disagree with me, feel free to let me know that too, but just be advised, I will let you have your say and leave your post up (unless it is offensive or abusive) but I will not engage in an inane debate. If you disagree and want to debate or argue, there are plenty of free places online you can go to satisfy that urge within you. Cheers! Jagger