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Rick Clogston / Blog

Sneaking into the 21st Century

Back in the day we dreamed of a time when anyone, from anywhere, could make a quality recording of their music and have it available for their fans. I'll bet I've met a thousand people over my musical life who've said something like; "Why aren't you rich and famous?" Unfortunately, not one of those people owned a record company. And now that day is finally here! Anybody can do a CD-quality recording, and equip a small studio with all manner of high-tech gear for relatively little money. Plus, you can make your own copies of these recordings and have them available at your performances. The one downside to all this is, so can everybody else. And so, in a very important way, we're back to square one. How can one single artist or act stand out from the thundering herd? In short, where are the shortcuts? And the answer, once again, is simply that there aren't any. Either you're good enough to stand out on merit, or you're not. And by "good," that can mean good as far as quality, or good as far as hustle. Some acts are just better at self promotion than others, even if they're not as good musically. Anyone ever heard of Kiss? Nothing against Kiss, I like 'em too, but they got discovered by the public because they insisted on being discovered. They made themselves into a spectacle that nobody could ignore. So I guess the rest of us just need to keep putting ourselves out there and hope that we will attract attention on our merits. And with that, I say hello to the rest of ReverbNation. I would also like to invite you to my other blog: panstand.blogspot.com