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Thank you for supporting NEW Music! --Lou Mars
Article written for the the Nov issue of The Indie Mag - "YouTube Killed The Live Performance Star" fulll story here: http://rvrb.fm/HcjZGA
View the full story here: http://loumarsofficial.com/lou_mars_blog.htm
View Full Story Here: New Chapter - New Video - New Album http://rvrb.fm/19gVqRT
View Full July 15th, 2013 Article Here: http://loumarsofficial.com/lou_mars_blog.htm
I'll never forget an old interview with Bo Diddley that I witnessed. If you recall, Bo was famous for playing his home made box shaped guitar. He was asked, “Who are your influences?” By which he sniped back in Bo Diddley fashion, something like: ”Nobody, I don't listen to nobody else so I don't sound like nobody else.” At the time I thought that was one of the coolest responses I had ever heard. I found myself imitating Bo Diddley when asked the same question through the years. But the reality is that it may have worked for Bo Diddley, but my wiser self has found that the statement in my opinion is simply untrue. As an artist, we all have influences whether it be musical or simply our environment that inspires or colors our world. This mixture or concoction of life is what creates our output. The bigger issue is that for many artists, the input stops at early stages of life. Like the last high school haircut style you donned years ago, that to this day still never gets modified. Our music production gets stale in the same manner.
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See the full article here: http://loumarsofficial.com/lou_mars_blog.htm
"Waiting 4 Sunrise" is track-2 from the Phoenix Ashes release. The song was written in 2012 and is about my time spent in the intensive care unit during my sleepless nights. Eventually, I would make my way to stare at myself in the mirror from my wheel chair. Which is why the video was shot with my body so low to the sink.
The music video actually had 3 alternate endings that I wrote.
1) Original Ending - I was to radically cut pieces of my hair with the scissors during the bathroom shot. Pieces of my hair was shot falling into the sink. At the end, I was to look up with shorter hair (representing rebirth) This would of matched well with the CD "Phoenix Ashes" album title that the track is from.
2) Optional ending one -: Scissors at the end had blood splattered on the tips and around the sink simulating a suicide attempt had occurred.
3) Optional ending two - (Ending used) Scissors remain unmarked at the end of the video allowing the user to decide the fate. i.e. could have gone either way, as they are put down unmarked as the sun rises (a new day).
My decision to use ending #3-Option 2; was based on news that I received about returning military personal committing suicide in record numbers. Over 200+ suicides are occurring every day in the U.S. by military personnel, meaning 2 per hour on the average. More deaths have now occurred due to suicide committed upon returning from war, than fatalities during the war. I couldn't get this information out of my head, and received it right before deciding the ending of the music video. As a result, it is my way of providing tribute in an artistic manner to those that are struggling.
Thanks for watching it! I always love to hear opinions. I have received several curious emails since it's release. If your song or video gets people talking, as an artist that is success.
The Musicians Shark Tank - See the full article here: http://loumarsofficial.com/lou_mars_blog.htm
Perhaps you've seen it, the television show called Shark Tank on ABC. If you have, you know that in each episode, entrepreneurs have just seconds to pitch their ideas to a panel of millionaire investors in hope of raising capital and acquiring support (distribution, marketing, management, etc) for their concept, idea or perhaps business plan in general.
Each time the show airs, a wide eyed fast talking pollyannish individual usually spouts out how amazing their product is and how many followers they have online! They usually add that their product is the best and their idea/version/concept is going to make millions!! However, once the smoke and mirrors have cleared, the same base question is always put forward by the investors...”How many units have you sold to date?” followed by, “How much were your costs to produce these sales?” The answers are usually pretty grim leaving the entrepreneur to exit as quickly and broke as he or she arrived. On the flip side, the individuals that can prove a profit and or at least impressive gross sales can raise the eye brow of the investors, and subsequently a battle between the investors then takes place, as they now know the individual has a proven idea/product they can push to the next level for profit.
So what can a musician learn from this process? Well for starters the similarities; (Read the rest of this article here): http://loumarsofficial.com/lou_mars_blog.htm
I get the question from other artists/bands all of the time. “So Lou, how did you get ranked so high on the RN Indie charts? How did you get so many fans and listen counts to your music abroad? Why is your name (Lou Mars) and associated website ranked so high in internet searches? Can you share any tricks or secrets to your success?” The answer, “Yes, I can.”
First let me start with what you shouldn't do.
Don't ,,,fall for advertisements suggesting you “buy” fans on FaceBook or purchase views for your videos on YouTube etc. The concept is sold in a way to suggest that “if” your song, video or fan counts are high; people will assume you 'must' be good and therefore take notice. Or that if your numbers are high enough, you will be moved up in an easier to view ranking, and therefore, your work is more accessible to the masses.
Reality or why it doesn't work: False fan counts are simply that: false. They will not show up to watch your shows, they will not buy your music. And at the end of the day, having a large count on shoddy work creates suspicion, not success. Don't feel discouraged about low fan counts. Most FaceBook fan pages average around 500 fans, that's it. Most YouTube videos average about 100 views. Yes the cute puppy in the snow or baby laughing scored 20 million, but that is not the normal circumstance or statistic for independent artist music videos.
Don't...listen or watch your own music and videos over-and-over to build a false view count.
Reality or why it doesn't work: Most systems are designed to penalize you, or 'not count' your view based on the IP address being reported triggering the repetitive views. And if you come up with a work-around, again who are you fooling? Great you built 5,000 false views, however, your music still sucks.
So what does work?
Write good music. And if you don't have it yet, keep writing until you do. It is easy to get so caught up in the marketing side of social networking, so much, that we forget that we are musicians first; not technicians or marketing masters. It's not totally your fault for this occurrence taking place. Venues and promoters put so much stock on our online numbers, that we find ourselves taking our eye off the ball...our music, our artistry.
The fact is, you can spend all day chasing fans, or you can write a good song and allow fans to chase you. I have found that certain songs that I wrote would attract followers shortly after the release of the track alone. They would simply find it.
There is something to be said about being real, authentic and believable. It is rare in today's world and becoming an extinct quality, in my opinion.
To sum it up: it really is still all about the music. Keep it real and your fans will follow.
Written by Lou Mars
FULL Story Here: http://loumarsofficial.com/lou_mars_blog.htm
Virtual Seating is limited, cost to view is '*Pay what you can" Thursday, February 21st, 2013 Lou Mars Unplugged Story Teller Solo Show Part 1 Lou to perform solo and tell the story behind: Looking for an Answer Last Hug Treadmill Wonder
Pay What You Can to the Virtual Tip Jar Prior or During Performance
Showtime: 6:00 PM to 6:30 PM
*Top Tipper Rewards:
Lou Mars will send a signed CD jewel case copy of "Phoenix Ashes" or "Broken" (Your Choice) to the TOP 3 TIPPERS.
The TOP TIPPER will receive a copy of both CDs, signed along with a LIVE direct "Thank You" during the broadcast, and receive a private phone call.
Full Story Here: http://rvrb.fm/WAzn3x
Or visit the Official Lou Mars Blog at: http://loumarsofficial.com/lou_mars_blog.htm