Why you should sponsor The Friday Flashback Hour radio show? Regardless, radio should NEVER be ignored because it does work. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market. Internet radio shows are starting to take off in a big way. That means advertising and sponsorship opportunities are also taking off. If increasing Web traffic is your goal, using traditional media outlets to increase traffic should be a part of your mix. Local Market- If people already know you (which they might in your local market) they're more likely to be loyal. And they're more likely to send other customers to your site. Depending on the costs of radio in your community, radio may be a very affordable way to get a good viral campaign going. (A viral campaign is what happens when other people pass around your business' e-mails to their friends and family, or send them to your Web site.) Here are some other positive reasons to use radio: * Affordable- when you compare spot to spot, radio tends to be one of the least expensive media out there. However, one spot ain't going to do it. To reach your target market, you need to purchase several spots. That's why radio can also turn into one of the more expensive media. However, there are ways to keep your costs in line yet still reap the benefits of radio -- for instance, sponsorships. * Psychological- if you voice the commercials yourself -- hearing your voice makes people feel like they "know" you. (Hence the popularity of audio on Web sites. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy.) * Speed- you can get your spot up and running in no time. * Loyalty - listeners choose stations based on the music or shows they like and they tend to be quite loyal to that station. If you know what your customers enjoy listening to, it's an excellent way to reach them for more info email: firstname.lastname@example.org
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