Artist Summary

Artist Bio

His government name is Robert McLaren. Born from the slums of Renfrew where many know him as Merchaholic, or just Merch in this rap game. The Merch started listening to rap when someone back in elementary gave him an Eminem CD (The Slim Shady LP) and told him it was worth listen. After that listen he was pretty much a fiend for the rap scene. This man is definitely keeping it street since he’s pushing hard through networking to contacts from the United States, Western Canada and here in his own area code, all while just working a night job to keep some newspapers over his head.

Merchaholic consistent networking has landed him collaborations that include Canadian legends Moka Only, a track called ‘Breath Easy’ and Mad Child of Swollen Members ‘Anger Inside’. Merch has also collaborated with some more known underground artists like, Hard Target, Seth Rock, Infinite Skillz and War Lab Records own DZK. Reaching even into Cornwall, Ontario he has worked with local rap icons Elite World Artist, performing and collaborating on hot tracks that been bumped all over the 6-1-3. “He has a flare for HIP HOP and has his own look and sound. Great networking and an unbiased opinion about others helps to collaborate well and create crazy music!” THEFREAKBOY

What separates Merchaholic from the pack is that he simply does it all. He raps (can switch up his style so he don't sound the same "Ke$ha"), produce beats, administrates his websites online and offline….da streets. He also mixes and engineers for other members (Lil' T, J-Bizz) in his crew Dynamic Records (www.Dynamic613.com). Merchaholic’s Soundclick alias is www.StalkerBeats.com, the beats that make a job out of creeping the charts. “I like the industry that I'm involved in because underground music appeals to me more than the stuff they (mainstream) have leaking out. The used and abused beat up radio stuff that everyone seems to have playing in a corner of their home.” Merchaholic

So if Merchaholic and/or his crew’s hunger appeals to you check out www.StalkerBeats.com or www.Dynamic613.com to keep them and yourself fed with true underground appeal. Also www.Merchaholic.ca and www.Facebook.com/MerchaholicMusic to keep up on the Merch’s innovation and persistence, which are motivating the large and beginner level in this game. I am witnessing his internet use first hand and it’s moving faster than the Flash. With him performing now, you can be certain that his street and hip hop creditability will grow like Kanye’s ego but stay underground as a rabbit would. After all, Eminem (a rabbit) inspired all of this and what is yet to come from the Merch.

By Brad James

More About Merchaholic