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Modabeat / Press

“El Frente (aka Modabeat), an eclectic alt band comprised of former Berklee College of Music students whose sound fuses rock and Latin rhythms were the winners of the third annual Vive tu música with 5 battle of the bands contest. The event included a contestant reality show on LATV and a series of live concerts that led up to last month's standing room only finale with celebrity judges at Los Angeles' Club Nokia. Judges for the grand finale were Mexican electro/pop trio Belanova-who performed later in the evening-A.B. Quintanilla, pop superstar Cristian Castro and Billboard's executive director of Latin content and programming, Leila Cobo. El Frente (aka Modabeat) battled it out with five other bands from around the country that played from reggae to rock, underscoring the vitality of emerging Latin music in the U.S. Wrigley's is planning to expand the program for 2012. The finale and episodes of the show can be seen at www.latv.com.”

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