The McKinney ideology is simple: a lust for power. The pain of a woman in torment. The rapid pulse of exultation, the knife edge of tragedy. The lyricism of British pop crushed beneath an American steamroller of pulsating rock. What is McKinney front girl Marc Ash running from? What drives her on? Why does she have such a strange name? Why do so many of the songs mix that relentless, primal beat with lyrics of self-lacerating pain.

As Rick Martin of NME put it: “ No-one will matter more”.
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