Santa Barbara rock band Loomis & the Lust is making waves with their catchy, danceable brand of rock. The band’s music video “Bright Red Chords” won MTVu’s best “Freshman” video and is now in rotation on MTVu, not bad for an unsigned band with their first EP. The band was also chosen by MTV IGGY to be featured in a series on 20 developing artists, called “What’s Fresh”, a series that airs this winter.