"Music is the last true voice of the human spirit. It can go beyond language, beyond age, and beyond color, straight into the mind and heart of all people".

-Ben Harper

When It Hits Records was founded with a deep and honest passion for music, and with the intention of creating a community in which people from all backgrounds are unified by their love for experiencing and creating real music. 

Our organization is guided by a grass-roots and hands on philosophy.  Community involvement and personal relationships have been and will continue to be the most integral part of what we are trying to do.  We want to provide the type of music that is honest to the core – music that speaks to you.  We want to share and be part of a community that has a desire for exceptional new albums and live performances.  You are the most important aspect of what we are doing.  Please tell friends, play our music nice and loud, and come out and enjoy our shows when we come to your town – this is our music.

Dan Curcio

President