LOYALTY OVER ROYALTY ENTERTAINMENT IS THE CREATION OF DYVERSE. FACED WITH THE MANY OBSTACLES THAT ALOT OF UNSIGNED ARTISTS FACE HE TOOK IT UPON HIMSELF TO START HIS ON LABEL. AFTER ATTENDING MANY SEMINARS AND SPEAKING WITH VARIOUS MOVERS AND SHAKERS IN THE RECORDING INDUSTRY HE AQUIRED THE KNOWLEDGE AND MONEY TO START HIS OWN INDEPENDENT RECORD LABEL CALLED L.O.R ENTERTAINMENT(LOYALTY OVER ROYALTY).