Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.

Ariel Publicity started out as a traditional PR firm and for 9 years Ariel pitched bands to newspapers, magazines TV and radio. Five years ago she noticed a dramatic downturn in effectiveness of traditional PR for her clients. It was harder and harder to even secure a calendar listing in newspapers that once gave her artists cover stories and feature interviews.

At the same time she noticed that online portals were covering her artists extensively and much faster than their traditional media counterparts.  2005 was the year of the podcast and 2006 the year of the blog (The TIME Magazine person of the year was YOU) and 2006 was the year Ariel Publicity abandoned all traditional media pitching and went digital.

Teaching and educating musicians is  an integral part of the Cyber PR platform and the philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. 

Several times a year, Ariel leads sold-out workshops to musicians and music industry professionals looking to learn about Social Media and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW 2009, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam),CMJ, BMI Music Panel Series, ASCAP Music Expo 2009, and NARAS.

http://arielpublicity.com