The music industry is saturated with companies claiming to be committed to artists, but who fail to foster talent and enthusiasm in bands that are raw but ready for the next step. The beauty of Bunni Boiler Music (BBM) is that is was born at the request of bands, for bands, all wanting a fellow artist to bring the basics back to the business. Enter Serene Mansfield.

Boasting a musical resume that belies her youthful age, Serene can claim to know the music industry. A musically dominated childhood, with a father who was in a highly successful band, paved the way for her entry into the industry and founded her 15-years as an artist and Label/Marketing Manager both here and overseas. A professional jazz musician for nearly a decade, Serene knows first hand what it is needed to survive in this industry, while keeping your creative integrity and energy levels intact. Her musicality, coupled with her business acumen helped her foray into the corporate arena working as a Label Manager at Sony Music London as well as Marketing Manager for ABC Music Enterprises, and 2007 saw her touring with Muse for both their national and Big Day Out Tours.

With a reputation for being a straight shooter, Serene’s attitude and style resonates with artists and industry folk alike and it’s easy to see why the industry is taking notice. She is currently hosting a series of “Bunni Boiler Music Promotions Presents” nights up and down the East Coast to expose indie bands to new audiences, and has added a Management side to BBM, with the LiveRoom (myspace.com/theliveroom)and Maxine Kauter (myspace.com/maxinekautermusic) both on her management roster. But the real driving force behind BBM is the understanding that bands no longer need to purely chase “record deals”, but instead need to feel that “they are doing it independently but with solid advice behind them”, and with an emphasis on artists perceiving themselves as a business.

And this is where BBM excels. The company’s strengths lie in building solid relationships and providing constructive, honest feedback which has become BBMs trademark. BBM’s team specialises in offering sound advice on the whole musical gamut, from marketing plans, touring, grants, bookings, flyers, bios, websites, PR, merchandise, branding and networking. Every artist is consulted on an individual basis and according to their needs and vision, whether it’s a marketing plan for an EP launch, advice on publishing, distribution, promotion or online stores, or simply a touring plan.

For further information please contact:

Serene Mansfield
Bunni Boiler Music & Promotions
Email: bunni.boilermusic@gmail.com
www.myspace.com/bbmusicpromotions