“You may remember him best as a member of the Rude Boys, the Gerald Levert protégés from Cleveland who made a splash with the mega-popular hit “It’s Written All Over Your Face,you can find the Billboard Music Award and Grammy-winner singing a totally different tune. Now on the edge of his newest phenomenon, Little has taken time to remember the Cleveland streets he came from and give back to the community that nurtured his gift. “I’m from here, But this is bigger than me, this is a movement,” said Little. “I want to be the Black Starbucks, known for being in neighborhoods. The people in these communities deserve something like this,We want to have Urbean Joe’s in every area of Cleveland, including downtown, and eventually in other cities in other states. ” Little is the self-proclaimed only African-American in the country who owns his own independent brand of coffee. He plans to pick up where Starbucks and Magic Johnson dropped the ball on bringing coffee cafés to the”
“With soulful coffee houses, R&B singer Joe Little III brings a cafe scene to the black community.”
"I'm doing what is very necessary to help build up the city of Cleveland," Little says with passion, "by first establishing Urbean Joe coffee brand and franchise as Cleveland's own, and by training and creating Jobs for Cleveland's citizens." "This is Cleveland's coffee. This belongs to my city. We need some uplifting here."
“Features include Joe Little of Rude Boys fame speaking on his hot Coffee houses”
“His first official credit was on Ginuwine’s 2003 single “Love You More,” and before that, he collaborated with Joe Little of the Rude Boys under the mentorship of his mom’s very close friend and one-time lover, the late Gerald Levert.”
“In addition to Urbean Joe's coffee houses, Little is planning a new CD and has a part in an upcoming movie called "Blondie," about the life of Florence Ballard of The Supremes.”
“When he finished, the crowd roared. The cafe owner did more than that. Little met the poet at the stage and pulled him into a hug that seemed to say, "That's what I'm talking about."”
“Joe Little has done a lot of writing/production work including The Temptations - "Proven and True"/"Selfish Reasons" which won a grammy, Ginuwine's "Love You More," Keith Sweat's "I'm Not Ready"/"Just Another Day", Gerald LeVert's "No Man's Land," "She Done Been," and "Mr Too Damn Good." And a crap ton more.”