Jorge Grundman, the founder and driving force behind Non Profit Music, will only sign other artists to be released by his company if the musicians share his humanitarian concerns and if their music is “emotive.” Grundman says, “The music must share emotion in a direct way. We have two goals – to bring the world audience together as they share an appreciation of the music, and to use the profits that are generated to help people in need. Our music tries to always recognize that there is sad...