Recruit fans and send them on missions to promote your Band.

Street Teams are a cost-effective way to create the grassroots buzz that is necessary to move your career to the next level. ReverbNation gives every artist a FREE Street Team Program to help activate their fans and make every promotion "viral". These promoters will help you gain exposure by talking about you on blogs, in message boards and posting your music, banners, tour dates, etc. all over the internet.

EVERY artist on ReverbNation has the Street Team feature available automatically in their Street Team tab. The feature is built around the concept of "missions". You tell the team what you want them to do, and they compete against each other for a reward. We provide several mission templates to choose from, or you can make a custom mission:

• Spread Music
• Promote Shows
• Recruit New Fans
• Drive Traffic
• Offline
• Custom

Once you "Launch" the mission, we help you recruit your fans to participate by sending out a notification via email. Each live mission is tracked in a real-time, and progress is displayed in a "Leaderboard" that you and your fans can see. You get to choose the reward for the winners, and there is even a blog for each mission so that you can talk to your team and keep them up to date.

Most missions are "online" and revolve around Street Team members posting your widgets (music player, show schedule, fan collector, etc) or banners into other web pages, blogs, etc. We track who is getting you the most plays, the most schedule views, collecting the most email addresses or the most click-thrus during the mission period. You simply set up the mission, click "Launch", and then let us do our part. When the mission ends, you simply look at the Leaderboard to know which Street Team members to reward. It's easy, it's automatic, and it's a fun way to engage your fans.

How to Start: A Guide to Using Street Teams

1. The first thing to do is import your existing email list into FanReach (ReverbNation's email management system).

2. A few days (3 or 4) after your email list is imported, you can send an email to everyone inviting them to join your Street Team. This list will most likely include your existing Street Team members as well, but if they are on a separate list, import them into FanReach too. Street Team members do not even have to have an account at ReverbNation in order to help you promote, so as long as you have their email in FanReach, they can be a member of your team and we can track their activity for you. Now that's cool!

3. Place a FanCollector or StreetTeam Collector widget on your official website, Myspace page, etc., so you can start getting those fans to join your team. When a fan enters their email address, it goes directly to your FanReach system. These widgets are located in your Widgets tab.

4. Once you have enough Street Team members joined up, you are ready to launch a mission. 5. Online and Offline missions can be sent directly from your Street Team tab by clicking NEW MISSION. Once the mission goes out via an automatic email to all your street team members, they can get access to the mission from there. They'll be taken directly to your Street Team tab where they can join the mission with a click of a button. They'll also see what the mission entails and the rewards offered.

6. Marketing Tools for each mission automatically drop down for the street team members to grab and run with. For instance, if a mission is to expose your music all over the internet, a music player widget loaded with your songs drops down and the members go out and paste it all over Myspace, Facebook or anywhere else. We also have artist's banners, show schedules, tour maps, street team collectors, FanCollectors, and other widgets and banners that drop down for easy pickings. You could even create your own widget or banner and have the Street Team promote that. You will need to upload these into your Widget or Banner tab in your Artist Profile before you begin.

7. Messaging can be done throughout the mission from the artist (or leader) by using the "mission blog" area.

8. Promotions are then tracked and you'll know who was doing what and how they did (ex. Joe Smith placed 75 Music Players around the internet and got 180,000 impressions from them.)

9. You can then reward your top promoters. The leaderboard is right there for you to see from best promoters down to worst.

NOTE: Don't be a spammer by placing your music in places it shouldn't be. If you are a death metal act, I doubt jazz fans will be too happy to see you and your fans promoting music on their site. Stick to similar styles of music and you'll be fine.

Questions or Comments

If you have any questions, send an email to streetteams@reverbnation.com.
Feedback is always appreciated.

Send FREE, custom emails to your fans. Use the FREE Fan Collector to allow fans to sign up from all of your sites.

FanReach is the only email system built for the music business from the ground up. Over 40,000 Artists, Venues, Labels, and Managers are using FanReach to send out millions of emails per month.

FanReach is available in two versions, our free product for bands who are just starting out, and FanReach Pro for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.

Learn more about FanReach Pro »

The quickest way to send music. Pick your songs and choose your delivery method (email or IM) or simply grab the link and go.

When a TunePak link is clicked inside an email, IM, blog, or webpage, a stand-alone player pops up and begins playing your music. The player also contains links back to your profile page. Its really simple.
Click here for a live example »
How to Use TunePaks

• Send music to media, venues, fans, A&R folks.
• Use the link in Blogs, Web Pages, or emails so people can check out your music.
• Track what's happening to your tunepaks and who's listening.

Creating a TunePak Is Easy

1. Select the songs you want to add from any list on ReverbNation.com - song lists, libraries, and playlists
2. Click on the share button
3. Follow the instructions for emailing or pasting a link

Distribute your music to iTunes and all major stores for a flat fee.

Get paid for downloads and streams.
Keep all your rights and 100% of your royalties.

Digital distribution is a MUST for musicians today. That's why ReverbNation offers both the Essentials Package — for every artist — and the Pro Package — for artists who want to take their music to the next level. You can set it up for free and pay only when you are ready to distribute.

Start Now for Free

How Digital Distribution from ReverbNation Works

Online Music Distribution / Promotion Comparison

There is no minimum number of tracks per album, and a maximum of 50 tracks per album. Check the Digital Distribution FAQs page for more info.

	ReverbNation Pro for Maximum Exposure	ReverbNation Essentials
* SoundScan's sales reports are used to drive charts at places like Billboard.com and beyond. ** Delivery of music to Pandora is simply that—delivery to their servers, for their convenient access, should they want to access it and include it on their radio station. This delivery does not place your music into Pandora's proprietary indie music submission process and does not mean that your music will ever be reviewed by, or played on, Pandora. Be aware, Pandora may have other requirements before they will consider your music, like having a physical CD for sale on Amazon, so be sure to check on their current policies.
Number of Stores	38	28
Price per Year	$59.95	$34.95
Built-In Marketing Tools	Yes!	Yes!
Free Trending Reports	Yes!	Yes!
Sales Reported to SoundScan *	Yes!	Yes!
Retailers
iTunes (US)
iTunes (Aus/NZ)
iTunes (Canada)
iTunes (UK/Europe)
iTunes (Japan)
iTunes (Mexico)
MySpace Music
Last.fm
Spotify
Zune
Amazon MP3
iLike
MOG
Rhapsody
Napster
eMusic
Tesco
WaTunes
La Curacao
Synacor
GetPlaylists
Secure Media
Intertech Media
InMotion Entertainment
Fox News
Moozone
GetGreenMusic
Immergent
Pandora **
Wal-Mart (Liquid)
Amie Street
We7
Myxer
Puretracks
Think Indie
Shockhound
Nokia
Guvera	coming soon	coming soon

Start Now for Free

Free Trending Reports

You don't have to wait 45 days after the end of the month for those royalty reports any longer. Now you can log in to your ReverbNation account and view your trending report. See your Trending Report Now »

Remember, trending reports are not royalty reports!!

Here's a table to help demonstrate the differences:

Trending Report	Royalty Report
Not 100% accurate	100% accurate
Available weekly (each Tuesday)	Available monthly (approximately 60 days after the END OF EACH MONTH in which you had a sale)
Shows sales from previous week, by day (Mon-Sun)	Shows sales from month that ended 45 days earlier
Period is always 7 days	Period is an iTunes accounting month
No money included	Money placed into your ReverbNation Bank
May not reflect returns or other activity	Reflects all activity
Includes TRACK TYPE, RELEASE TITLE, UPC, TRACK TITLE, RETAILER, CITY, QUANTITY all by the week of sale	Month of sale only (no city, state, country, zip/postal code or day of sale)

Frequently Asked Questions about Digital Distribution

Is my music guaranteed to get placed at these retailers?

No. Each retailer has the right to refuse your release. Common reasons for refusal include the quality of the recording or cover art, or a pre-existing release with the same UPC/ISRC.

Is my music guaranteed to get played on Pandora?

No. Delivery of music to Pandora is simply that—delivery to their servers, for their convenient access, should they want to access it and include it on their radio station. This delivery does not place your music into Pandora's proprietary indie music submission process and does not mean that your music will ever be reviewed by, or played on, Pandora. Be aware, Pandora may have other requirements before they will consider your music, like having a physical CD for sale on Amazon, so be sure to check on their current policies.

Am I giving ReverbNation any rights over my music?

No you are NOT. You are simply giving us the non-exclusive rights to submit your music to digital retailers on your behalf. The same terms and conditions you agreed to when you registered for ReverbNation apply.

What do I get paid?

Each store is different, you can see a full payout table by visiting our FAQs page for Digital Distribution. ReverbNation transfers 100% of these payments directly to the artist, some online distributors take a percentage of your earning, but we never do!

How long does it take before the music shows up for sale?

We submit your music to the retailers within days after submission. But like all digital distribution services, the retailers can take several weeks to process it and post it to their websites. The average amount of time is 6-8 weeks.

How much do you make off my songs?

ReverbNation does not take any percentage of the royalties from your music.

What format do my songs have to be in?

Your songs are required to be in the WAV format. See http://en.wikipedia.org/wiki/WAV for details on this format.

Now that my release is on a retailer, how do I promote it?

ReverbNation has FREE tools for online promotion. You can use our FanReach email system, our world-class widgets, or any other number of tools on the site.

Can I mail in my CD and have ReverbNation set up my release?

Absolutely! Visit our mail-in information page to find out how.

What is a Trending Report?

A trending report is a weekly update from iTunes and eMusic that shows unofficial sales activity for those two retailers during a given week. Only sales within the last 90 days are shown on the trending report and new data is added weekly. Official sales data from retailers is updated once per month (approximately 60 days after the end of each month).

Where can I find my Trending Reports?

In your control room click Distribution > Trending Report to see the latest information.

Can I download my Trending Report data?

Yes. When you open your trending report you'll see an Export button. Click that to download your report.

If my question isn’t answered here, whom do I contact?

You can always contact support@reverbnation.com with any questions you have about any of our tools or services.

Take me to the Full Frequently Asked Questions Page »

Want to know how you stack up? Use this single, simple score to track your success.

ReverbNation has introduced a new metric that helps Artists understand their overall 'brand value' and how it is growing across the entire digital realm. This metric takes into account the total engagement of the Artist across their entire base of fans and listeners, as well as their ability to convert casual listeners into "Fans" that can be contacted.

Every Artist on ReverbNation is measured automatically and the score is tracked over time. In addition, ReverbNation provides a Band Equity Chart that compares Artists against others in their genre so they can benchmark their progress.

Band Equity Score Tracking Sample:

What It Measures

Reach
The number of unique people touched by the Artist's content, which typically lives within social networks, blogs, home pages, etc. This factor includes unique listeners, watchers of video, registered fans, size of their mailing list, etc. It could be described as the total potential fan base, and captures an element of effort on the part of the Artist and their Fans to spread their content and reach more people.

Influence
The reaction of those people exposed to the content. This factor includes number of songs or videos played per listener, number of unique times the listener was engaged with the content, play-through percentage on songs, total engagement time, email open rates, etc. It could be described as the merit of the Artist's content.

Access
The ability of the Artist to access those fans directly, and message to them. This factor includes the rate at which listeners/friends convert to registered fans of the Artist or joining their mailing list, giving the Artist the ability to speak to them directly. It could be described as the familiarity the Artist has with their fan base.

Recency
All of the above factors are weighted by how recently the activities have taken place. Because of this, Band Equity can be used as a way to identify how promotional strategies affect fan relationships in the aggregate, closing the loop on understanding the cause and effect of an Artist's popularity.

Use our simple Banner Tracking feature to collect stats about which banners are getting seen, getting clicked, and leading to conversions.

ReverbNation's Banner tracking provides the information you need to understand which banners are getting seen, getting clicked, and leading to conversions*. And it's easy to use:

1. Upload your banner artwork by clicking "new resource" on your banners tab
2. Tell us where the banner should link to
3. Click on the banner to get the special code
4. Paste it into your other web pages, emails, blogs, etc.
5. No matter how many people grab or copy the banner, we'll be tracking that for you too

Tracking metrics about your banner will be displayed in the Banners tab of your Stats at ReverbNation, and will include:

• Impressions
• Clicks
• Click-Through Rate (CTR)
• Conversions*

Daily Banner Placements Graph

Top Banners Table

*Conversion Tracking
Each time you upload a new banner you will be presented with a piece of 'conversion tracking code' that is optional to use. Conversion tracking tells you how many people actually did something after they clicked on the banner. Here is an example:

You are selling t-shirts on your website, and you want to know how many sales are generated from your new "Get our Latest T-Shirt" banner you plan to post on MySpace. So you upload the jpeg banner and name the conversion "T-shirt Sale". Now grab the conversion code and paste it onto your website on a page that occurs AFTER a sale has been made (referred to as the 'success', or 'thanks for your order' page).

ReverbNation shares 50% of all advertising revenue with the Artists.

Overview

Each month, 50% of the total ad revenue from across all artist pages will be pooled, and artists who have opted-in to the Fair Share Program will receive a portion of that pool based on their overall site activity for the month. Unlike other sites that have tried to negotiate the lowest possible payout to the Artists, ReverbNation has been VOLUNTARILY paying Artists 50% of our take since April of 2007. You are our BUSINESS PARTNERS, and we will always treat you that way.

Details

1. A site-activity score will be calculated at the end of every month for each artist. Each artist will receive their Fair Share of the revenue pool based on the proportion of their site activity to the rest of the participating artists.

2. Artists can increase their site activity scores by driving more new fans to their pages, and by having their music played more often and in more places on the web.

3. Increase your Fair Share

• Driving more fans to your ReverbNation page
• Posting more widgets
• Using the FanReach email system
• Running Street Team missions

4. Requirements

• Must opt-in to the Fair Share Program
• Must have valid Paypal address
• Must have FanReach activated
• Must provide valid mailing address

• Must have balance that exceeds $20

FAQ

How do artists earn money at ReverbNation? How does ReverbNation earn Money?
How do I drive more fans and new fans to my page?
How do I increase the number or song plays and locations of those plays?

How do artists earn money at ReverbNation? How does ReverbNation earn Money?

ReverbNation is a business with offices, employees, and investors, so we need to make money to eat, sleep, and be happy too. But we differ from most companies in this space in that we understand that without the Artist we have no music, and without the music we have no website, and without a website, we can't eat, sleep or be happy. We bring our heart and soul and technology to the table, but Artists bring themselves, their music, and their fans. This is why we decided to split all advertising revenue down the middle. This all sounds lovely, but please don't quit your day job over this. While many artists will get a very nice paycheck each month, many artists will get very little. Remember, it is all based on the activity an Artist generates, and that is the fairest way to do it. Other companies like Last.fm are now copying our model and sharing some ad revenue with the indie Artist. But we just don't feel that 10% is enough for all that you do for our site. You are our partners, and we will always treat you that way.

How do I drive more fans and new fans to my page?

There are lots of ways to do this. Here are a few:

• Encourage your fans to join the site. If they keep a profile on ReverbNation, they are up to 10 times more likely to visit your page and get their friends to visit it too.
• Use our free emailing and fan-targeting system called FanReach. All FanReach emails have links back to your page, and we automatically track when your fans link back so that you know which emails are working.
  Click here to learn more about FanReach
  
• Put a linking banner up on your other webpages and in blogs. When you signup for ReverbNation, we create one for you automatically and put it inside your widgets tab on your profile page. Just click it to grab it.
  Click here to get the banner
  

How do I increase the number or song plays and locations of those plays?

It's easy. Grab one of the music player widgets from your widgets tab. Put them into as many different places as you can think of on the web - blogs, web pages, MySpace Bulletins, MySpace Comments, etc. Encourage your fans to spread your music players too! To maximize plays on each widget, select "on" for the autoplay option. This will start the music playing automatically when the target web page is opened or refreshed.

Click here to get your widgets

Add links to your retailers, and we'll integrate them into your ReverbNations tools.

ReverbNation makes it easy to make all of your online retail outlets available to your fans. Just follow these 3 easy steps to get it set up:

1. Click on Storelink in the Artist Resources section of your Admin/Tools page.
2. Find the URLs of all the stores for which you have accounts. If don't have accounts with these stores you'll need to sign up with them first.
3. Then simply paste the URLs for the stores you'd like to make available.

Then you're done! Now your fans can access the full array of your retailers on the Store tab on your ReverbNation profile page and also in the Store section of your TuneWidget!

Find Music Venues in Your Town, or Anywhere Else. More than 100,000 Listings.

Gig Finder Is Different

You can use any number of web sites to locate venues and clubs in a specific geography, but who's to say that they are going to be receptive to your genre or your capacity requirements? With Gig Finder, you can locate Venues and Clubs that have booked Artists similar to YOU!

Gig Finder let's you find opportunities based on ANY or ALL of the following criteria:

1. Geography (venues in a given area)
2. Venue Name (if you know the name, we'll find it)
3. Where similar Artists to you have played (type in an Artist and we'll show you the venues they've played).
4. Similar Venues to ones you have played or you are familiar with (type in a venue name, and we'll show you a list of venues that have hosted the same Artists).