DJ / Producer/Remixer / Electro/House/HipHop/DirtyTech
Artists, Fans, Friends, & Family,
First I must thank all
of you for your individual role in getting this music out of the basement and into
the world! The "Tonight" single release event is scheduled for the
end of March at Daddy's House in New York.
Enough about me though because I want to get
into the meat and potatoes of this email. Shot outs to the new subscribers because
it was this question asked by some that inspired me to share this very valuable
information. Special S/O to KAZ $ MRO who asked me specifically on the Q&A section
of the Reverbnation page, much appreciated and mad respect.
The question: How do I
get DJ's to spin my record?
The answer: It is not easy! Most DJ's are terrified to play
anything that isn't already considered a hit by the mainstream consumer because
they are typically the majority of the party. Of course there are exceptions to
every rule, but in general a DJ is going to stick to what they already know will
work and not take any risks. Here are some tips that might help you climb over this
- Know your DJ!
Before you ask a DJ to play your
record, make sure they actually play your kind of music in general. If you ask a
hardcore techno DJ to play a record off your latest mixtape the odds are not likely
that it will get any spins. Like a lot of DJ's I'm open format, but not all DJs
fall under this category.
- Establish a relationship with your
Like artists, many DJs take advantage of having fan relationships through
social media and love the attention when they get it. Do the guy or gal a solid,
follow them on twitter, facebook, soundcloud, and instagram. Shot them out and you
will increase your opportunity to get the favor in return. At the end of the day
it is still business, and business is all about the relationship.
If the DJ is not working in a bar,club, or house party you probably
need to have a clean or radio edited version. Giving them the option will yield
the best results.
- Make a party record.
Ok look, I know
this isn't every ones style, but unless you are approaching radio or mixtape DJ's
only there is a high probability that the people the DJ is playing for came out
to dance. The songs I have played live in the past have to be completely outstanding
if they weren't already some kind of party style track. You get much more slack
when peoples natural reaction is to dance.
- Easy Downloads.
Most DJs are already registered and willing to download from soundcloud. I can
tell you right now if I have to register to a suspect looking 3rd party site to
get your song, I am not getting your song. Some guys are ok with direct emails,
but I usually ignore large file attachments unless it is from a trusted sender.
Another reason to establish a good dialogue with your DJ.
Quality Videos on Youtube.
Gangum Style. Harlemshake. Need I say more?
Last but certainly not least. In fact, I should have made this number
one. Now I will admit I have been guilty of this too. You make that hot song and
just want to get it out to the world as fast as you can, but don't lose sight of
the business you are in and that is to sell music. There is so much emphasis on
other aspects that you can easily get caught up and forget that your product is
your MUSIC. This has to come first. When I attended the Reverbnation NY seminar
last May I asked the keynote speaker how important is the sound quality and he basically
responded that it was the most important aspect of your page. If an A&R hears
a pop, click, or anything else that indicates a bad recording they will turn it
off and are likely not going to listen to anything else you've done. I do nearly
all of my pre-production at home so I completely understand the comfort of working
whenever you want. If you can not afford a professional vocal recording at a studio
that is ok but be sure to take advantage of the technology that is accessible.
Invest in a decent vocal microphone and separate sound card like an M-audio box.
The difference is incredible and a minimum requirement. The same thing goes for
your production. DJs know that if they play a song that has poor sound quality,
the crowd isn't going to blame the artist, they are going to be upset with the DJ!
I sincerely hope these tips can get some of you guys into your local DJs rotations.
And make sure you take advantage of the production of these unlimited beat leases
Read the F.A.Q. page for details on how Exclusive rights and
Remix projects can be eligible for DJ POOL exposure.
Also S/O to the Purgatory "Recession"
record because I went ahead and extended the Beat Bundle Sale until
Of course I posted some fresh beats up for this sale,
the Kendrick style instrumental is hitting my headphones so HARD!