““The Desperate Promenade” is a textbook example of what roots and/or Americana music should be: Country rock that lyrically reflects a seedier side of America and sounds like an analog recording from 40 years ago, a gritty yet working relationship of rock and country heavy on pedal and lap steel ripe for the PBR–drinking punk crowd who appreciates classic country giants. Fans will see it as a continuation of what the band has been doing now for years, serving as a vehicle for the writing of the Mississippi-born Barry, whose literature–inspired lyrics paint portraits of a real America.
“I like the sad-sack character kind of guys, the cocaine-addicted bull riders and stuff,” Barry said. “You think from Hank to Robert Johnson, you’re not going to get out of this world alive or you have the hellhounds on your trail. I’ve always been a fan of the southern literature. I like the gothic, swampy evil things.”
“2012 ended with a bang and what kind. Beautiful Loser Society delivers with The Desperate Promenade is one of the best albums of the year. Desperate Promenade is already the third album of the band from Colorado. Midpoint and constant in all these albums is frontman Chuck Barry. On the internet there is very little to be found on the Beautiful Loser Society. The links to CD Baby are included in this post so that the work of this band can be heard, or even better order! Why so excited about this band? Start with the title track, the Desperate promenade; wonderful music that retained the tension builds, good text and a great voice. The song draws me immediately the album, and builds an underlying tension. Another gem on the album is Hank 's Lament. T here are hundreds song about Hank Williams appeared but this song is perhaps the ultimate tribute to the godfather of the real country movement . I dare to say that the Desperate Promenade is one of the contenders for the final list of 2013!”
“4 1/2 out of 5 stars
"After listening to Aim Low, I immediately asked myself how does this band remain unsigned?"”
"The album rocks with tales of losers, loners, moonshiners and jilted lovers. All of these tales are cloaked with a certain Gothic charm... Call it Roots Goth, or Gothic Twang. Whatever description it is given the Society's music deserves to be heard."
"“Aim Low” moves forward with both a bruising punkish swagger and a bruised country canter, traversing muddy swamps and soggy barroom haze, taking in moonshiners and outlaws and sinners, covering twanging rockabilly, gutsy cowpunk and bare faced country, all delivered with authenticity and conviction.... The playing and writing are impeccable, the production tastefully treads the fine line between grit and polish, and it’s all delivered with such verve and passion that it’s impossible not to enjoy it. These Beautiful Losers may aim low, but their debut rises above the sum of its parts."