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Avatar / Press

"...a very sinister and raw sound that's easily distinguishable amongst the wealth of LA talent."

"‘This Machine Has Gone Wrong’ is an album for the more hard-line hip-hopper. If you like your rhymes with a dense delivery, or are an underground hip-hop aficionado, then this dark and brooding release should hit the right note."

“I truly feel embarrassed to say, and let's forget the fact i had considered myself an avid hip hop fan for nearly my entire music-listening life, that Avatar is one emcee I had managed to let go unnoticed in my so called "directory of life-long rappers known to tare da house down." Whoa! For me he came out of left field but after seeing his roots date back to his debut album in 2003, i don't know how i hadn't heard him sooner”

anystylz - access hip hop

“It almost sounds like he is freestylin throughout the whole album just with how nice he rhymes over the beats. He's fast, he can go slow, the album has nice catchy hooks, it has a lot of what i like in underground hip hop albums”

anystylz - access hip hop

"he still speaks his mind in that pissed off but sometimes comical "i really, really don't give a fuck" sort of way that he seems to have mastered"


"Spooky beats and raps to match that aren’t devoid of playfulness"

Urb Magazine

"Unapolagetic lyrics...it’s fair to say that Avatar isn’t the happiest man on Earth."


"The flow of his rhymes confidently keeps up with, if not speaks faster than his already quick wit"

Mary Jane San Buenavista - www.fixins.com

"LA Underground's best kept secret"

Self Inflict Magazine

"Avatar is basically a lunatic escaped from a nearby asylum who somehow manages to rap on point with such bizarre delivery that you can’t help but like him (think Murdoch from the A-Team)"