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Canadian singer-songwriter-dancer ESMA is creating a new sound through the infusion of her exotic roots. The music is catchy and upbeat, yet refreshingly different infusing urban, pop and Middle Eastern elements. ESMA works with LA based marketing company A&R Worldwide who have helped with the careers of artists such as LMFAO, Coldplay, Avril Lavigne and Adele. Her producer, Fingazz, has worked with artists like Snoop Dogg and Karl Wolf.
ESMA landed a sync deal with Emmy Award winning company Bunim Murray. Her music has been placed in episodes of Bad Girls Club, an American reality show on the Oxygen Network, which brings in over a million views per episode. ESMA won last years Top 40 radio station Hot 107’s Hot Factor competition, receiving 10K, radio promotion and studio time.
ESMA has performed internationally and opened for artists such as Jadakiss, Karl Wolf, Jay Sean, LMFAO Party Rock Crew, Danny Fernandes, JRDN, Kos and Dirty Radio. ESMA has also trained with Ron Anderson, who has coached the voices of Alicia Keys, Adele, Janet Jackson and Usher to name a few.
ESMA’s current single “Fall Back” and music video are based on Anti-bullying, specifically Cyber-bullying. The video concept was inspired by the Amanda Todd story, the teen who’s YouTube video about her bullying struggles went viral receiving millions of hits after she committed suicide. Press from “Fall Back” got to Amanda Todd’s mother, Carol Todd, and she reached out to ESMA. Proceeds from iTunes sales will be donated to the Amanda Todd Legacy Fund. “Fall Back” received Top 40 radio support.
ESMA’s charity work is extensive and recently began working with We Day, an organization with the concept of youth helping youth. With the most Facebook likes for a charity (3.8M) artists such as Demi Lovato, Justin Beiber and Nelly Furtado have been involved.
“The true reason I am an artist is to inspire so it only makes sense to team up with organizations that inspire me. I also feel like having an inspirational message as a female pop artist is really needed in the music scene right now.”
ESMA’s message is also based on female empowerment through freedom of expression, while withholding a positive representation of what women stand for all over the world.