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California raised emcee Jo’ LuQ, who started from humble beginnings, was influenced by worldwide rapper and writer Tupac Shakur at a young age. Through the pain and tribulation of not knowing where his life may turn, Jo’ LuQ turned to Hip-Hop Culture for a positive reinforcement as guidance for writing, expressing his past, and channeling his emotions.
Though the urban culture experiences he lived in, we’re challenging. Jo’ LuQ kept his stride moving in the direction where the new challenges in his life have shaped his sound and presentation. Jo’s ambitions to reach demographics through his style, his culture knowledge, and the spirit of celebrating life, has made it possible for him to embrace the man he truly is.