“What happens After the Plunge?” Violet Mary answers with Level, its third studio album, releasing in spring 2013. The self-produced album is an honest, dynamic, and hard-hitting collection of nine songs that take the listener on a journey from a challenge to victory to peace. Level is about movement—both the uncertain movement of trying to find one’s footing in a difficult situation, and then the righting of the ship, leveling out and charting a steady course.
Tracked over six months at Belly of the Whale Studios in Farmington, New York, Level pushes new boundaries for Violet Mary in both production and performance. The album is an aural depiction of the band's growth over the past year and a half, exploring new aspects of songwriting, arrangement, and vocal harmonies, and experimenting with more elaborate orchestration.
Since forming in 2007, Violet Mary has released two albums (2009’s Marionette and 2010’s After the Plunge) and played live at dozens of venues across Western New York. Highlights include the Rochester Lilac Festival and Party in the Park, the Fairport Music and Food Festival, the Utica Music and Arts Festival, and the New York State Fair. In the fall of 2011, Violet Mary was selected from over 130 regional entries to be part of WXXI’s third season of OnStage, which aired on February 26, 2012.
Looking ahead at 2013, a DVD release of that OnStage performance is planned, and the band is looking forward to continuing its regular appearances at Rochester-area venues, as well as increasing appearances at new locations in Syracuse, Buffalo, and throughout the Northeast.