The Love Dogs (TLD) came roaring out of Fitchburg in the early '90s, first taking central Massachusetts by storm before conquering Boston in all it's pre-grunge era dilapidated glory. The Love Dogs motto may have been "Peace - Love - Dogs" but their approach to uniquely uncompromising rock 'n' roll was anything but peaceful.
Led by Mad Brad on vocals and acoustic guitar, at times fed through a Big Muff fuzzbox, and grounded by the killer rhythm section of Tim D. on drums and Ed "Eat Drink & Be" Murray on bass, TLD derived its funky white soul from the six-string stylings of Jeff "Guitar-Playing Virgin" MacLean and the groovealicious keyboards of Rick "Tripod" Stern.
Eric "Taximan" Hellweg brought his slightly hippie-tinged guitar to the band just before they cut their ill-timed demo tape. Shortly thereafter, TLD lost two of its founding members. The Guitar-Playing Virgin finally lost his virginity and realized the life of a rocker was not for him. And when Rick "Tripod" Stern was lost in an unfortunate keyboard explosion, the band decided to soldier on as best they could.
Heading off to the 1991 New Music Seminar with demo tape in hand, they plied the planks of the trade show, attended all the right party suites, even got served Hurricanes by Joey Ramone. Knowing that nothing generated buzz as well as being at the vanguard of the next big musical trend, the words on everyone's lips that fateful weekend became the Love Dogs new stylistic mantra: "deadhead industrial rap."
After winning a Battle of the Bands the Love Dogs turned their gigging attention toward Beantown. The Rat, where Mad Brad smashed his beat-up six string across Ed's head to open the show. they debuted their soon-to-be hit single "Say No"
They never forgot their Fitchburg roots, though. After a triumphant year in which "Say No" appeared in all its punk'n'funk glory on WFNX radio, The Love Dogs went out in a blaze of glory at an outdoor, lakeside festival that, unfortunately, was their last gig.