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Before we go any further,
Platinum Mustache (plat-n-uhm muhs-tash)
1. the main ingredient in a sound, a distinct flavor, lingering below the nose and above the lips
Alright, now that that's out of the way, let's begin...
The conception of Platinum Mustache can be traced back to 2008 to the enigmatic frontman Powder Valdez. No stranger to the entertainment industry, Powder has been both releasing his own material and collaborating with other musicians since 1995. Most notable among these was Powder's work with his NYC-based rock band Violent Sex, which drew the attention of MTV with their famous "Buzzworthy" title. While the band would eventually dissolve, Powder would walk away with the inspiration for a sound…one that was wildly daring, but full of possibilities.
To create this sound Powder reached out to his childhood friend, Philadelphia based South City soul singer Aaron Bliss. Powder's vision was soulful, intense and edgy, and for him nobody else would do. Aaron had enjoyed previous mainstream success of his own; his Eagles football-inspired anthem "Our Philly Eagles Put Ya Hands Up" that made it to Wired 96.5 FM radio, while also being Emmy nominated for his songs "Over The Wall" and "You Can't Catch Me" written for NASCAR's Diversity Initiative. Drawing inspiration from Marvin Gaye to Van Halen and all stops in between, the duo began collaborating in Powder's apartment in Harlem. From these sessions, these wildly creative and innovative songs incorporating elements of soul, rock, hip-hop, and pop were born. Inspired by this potential Aaron and Powder took to forming a band around them later that year, and the crusade to rock hard and break hearts worldwide was officially underway.
In 2011, Platinum Mustache found their way into the studio of iconic producer David Ivory (Silvertide, Halestorm, The Roots), where they were quickly signed to his label Flexitone Records. A fixture in Ivory's suburban Philadelphia studio, the band is currently recording their debut album featuring the melodically powerful, love-you-hate-you anthem "Situations". The band continues to play both the Philadelphia scene and anywhere there is an open stage to be found.
Never afraid of marching to their own beat, you never quite know what you're going to get every time you see Platinum Mustache hit the stage.
And that's half the fun.