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Last year, The New Boyz taught the world how to jerk. What was once a minor Southern California trend went international when Ben J and Legacy created “You’re A Jerk,” the song that did for jerkin’ what Chubby Checker did for the “Twist.” From the Fox Hills Mall to Paris, France, teenagers in skinny jeans and tropically-colored t-shirts began filming videos of themselves jerkin’: a dance craze that combined the best of break-dancing, krumping, and the Running Man.
While the world may have initially known them as jerks, the group’s second smash single, the Ray J-aided slow jam, “Tie Me Down” went multi-platinum and was the groups second Top 5 record at rhythmic radio. Revealing their pop gifts and versatility, the collaboration still dominates radio even a year after its initial release. They were up for a BET Award for best group and even snagged a Teen Choice Award nomination. Subsequent tours with Chris Brown and Sean Kingston revealed the hysterical fervor of the group’s fan base. Several mall performances even worked the crowd into such a frenzy that law enforcement had to shut them down.
Their first single “Backseat” is their attempt to bridge all these influences. Produced by indie-dance duo The Cataracts and featuring their starlet Dev, the song marks the group’s foray into pop territory while keeping roots in hip-hop inspired fun. The “Escalade-based banger,” described by Entertainment Weekly on its rise up the charts, “is how dance parties start—and how babies accidentally get made.”