The sonic lovechild of Maná and Guns N’ Roses conceived to the sounds of Santana and born in the land of Crossover, VITERA fuses old-school American rock with Latin grooves and instrumentation as a backdrop for pop rock lyrics in Spanish, English, and Spanglish. His influences include AC/DC, G N’ R, Whitesnake, Allman Brothers, Maná, Cabas, Juanes, and Rabanes. Consistenly backed by a hand-picked lineup of seasoned players, this Austin-based artist brings an unmistakable Texas edge to Rock Latino blending congas and horns with greasy slide guitar one minute and orchestral strings with fiery rock violin the next. Vitera is an extremely versatile vocalist who can growl like David Coverdale or sound as smooth as Luis Miguel. Formerly a member of Grammy-winning Asleep at the Wheel, he is a multi-talented instrumentalist who plays guitar, keys, and most notably, electric violin. His 6-string fretted Viper, introduced by Vitera for the first time into the Latin genre, can sing you a sexy melody then burn out a blistering rock riff to rival the meanest guitar.
Vitera's 2010 debut "¡Súbete!" was an unprecedented, in-your-face AlterLatino mix of shredding rock violin, big guitars and powerful bilingual vocals that broke the language barrier and brought together crossover listeners at the Church of Rock-N-Roll. The first of its kind, the Rock Latino electric violin instrumental “La Vibora” (“The Viper”) was licensed by the City of San Antonio for use in its worldwide promotional video which debuted at the Shanghai Business Expo. In addition, Viper Violin creator Mark Wood arranged the work for string orchestra and currently performs it in his nationwide Electrify Your Strings educational program.
After sharing the stage in 2011 with with headliners as diverse as 80's arena rock legends Dokken, Rock en Español superstar Jorge Guevara (Elefante/Caos) and Grammy-winning Texican Rockers Los Lonely Boys, Vitera continues to blaze a trail into 2012 performing as a featured soloist with the Mark Wood Rock Orchestra at The NAMM Show and making his Los Angeles debut Easter weekend. A new EP is in the works for a summer release. In the meantime, Vitera continues in his role as leader and co-founder of Movimiento Rockero, a collective of bands whose mission is to unite artists and fans of the Rock Latino/Alterlatino genre through the release of a yearly CD compilation and monthly showcases at Austin’s legendary Antone's Nightclub.
"I want to bring the great arena rock show back...but this time with a modern Latino edge! For me, it's all about breaking through those perceived cultural and musical barriers while paying homage to my Hispanic heritage...and hopefully uniting people in the process." --- Vitera