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Jeremy Laws is very much aware that in this era of Lil Waynes and Kid Rocks, an artist’s lyrics can’t be plain or typical. There’s got to be that `meta` factor that makes you think, then think again. The song, while a bit predictable in the `I won't apologize for who I am` way, is redeemed with a refreshingly straightforward yet powerful narrative. The footage speaks for itself in the blueprint of the very true story it tells. The video isn't exactly an elegant event; it is predominantely a look at the rising singer’s moderately successful attempt to film and direct, with shots of him walking through a less than glamorous neighborhood taking a footage of beautiful smiling children and seriously rough looking folks. Who strangely don't seem to mind, and you wouldn't either, once you got a view of Jeremy’s impeccable jaw and daring eyes.
The beat is saturated with old school rap components, while Jeremy’s crisp, almost metallic voice is wholesome and contemporary. His lyrics convey power and vulnerability equally, which is heavily reminiscent of early Eminem. The documentary/behind the scenes theme makes it feel more like an episode of Cops than music video, but somehow, it seems to fit easily with the `piss on conforimsm` discourse, and delightfully, has a distinct slow dance vibe.
For the audience not familiar with white American hip-hop, Jeremy Laws might not make the deserving first impression. But a few minutes into the video you will be hopelessly in love with his edgy brand of raw, not yet and hopefully never digitally enhanced vocals. The whole thing is moving, hypnotizing and tragically beautiful. Enjoy.