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Some Velvet Morning, formed by the Lambert brothers (Des and Gavin) with Rob Flanagan in North London, are influenced as much by 80s synth-pop as the guitar melodies and counter-melodies of U2’s The Edge. “A lot of bands start out the art school way,” says Des, “with a certain purpose. We’re completely the opposite. We just started doing gigs, I could play guitar a bit, and that’s how we went on.”
Success came with their 2007 debut album, Silence Will Kill You, which comprised of some punchy, potent pop-rock, produced by Grammy Award winning Rik Simpson (who notably worked on Coldplay’s Viva La Vida album with Brian Eno) and Mike Pelanconi (Lily Allen, Graham Coxon.) This album was nominated for XFM Album of the Year 2007, while a demo of “How To Start A Revolution” was featured in the international trailer to the Hollywood movie “Kick-Ass”, Matthew Vaughn’s blockbuster starring Nicolas Cage.
In 2011, the band decided to make their next album, ‘Allies’ in a novel way, with My Major Company. MMC operate via crowd funding, a new type of record label system, already successful in France, whereby fans are encouraged to invest in new artists, giving them a say in the future direction of the bands or singers. SVM needed £100,000 to make it work, and they amassed that sum in an astonishing six weeks.
Of course, none of this would work if their songs weren’t strong, and luckily Some Velvet Morning have those in spades. You can imagine their single, “How To Start A Revolution,” filling the biggest of rock venues, with the band given plenty of space to roam. Here as elsewhere, the move from intro to verse to chorus is subtly explosive. Already the track is being played continuously in Premier league sports stadiums across the UK and has been a key feature on Talksport, BBC Radio 5, ITV’s ‘Europa Football’ and BBC1’s ‘Football Focus,’ and ‘Match Of The Day’.
BBC Radio 2 as well as leading French stations RTL 2 and Cherie FM have been spinning ‘Allies’, as the band play festivals across the UK and in France. So if you still haven’t found what you’re looking for? Try Some Velvet Morning.