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Greatness comes from a solid sense of self. As an artist, it takes knowing who you are and exactly what you want to say. Roc Nation’s newest signee, 21 year-old Rita Ora, has no qualms with telling the world who she is. Unlike over-the-top pop stars who rely on gimmicks to express themselves, Rita’s individuality is effortless. And thanks to her tremendous vocal ability and fresh take on love and life, the British based singer is entirely unique.