From the human beat box to synthesized sounds and that bottom drop known as bass emerged a musical revolution. Born Ira Brown on March 27, in Los Angeles, California. L.A. Sno stepped on the scene in 1993 as a member of the multiplatinum selling duo DUICE. Capturing the world by storm the single “Dazzey Duks", sold over two million copies and held a spot for more than fifty weeks on Billboard’s Hot 100 chart. Not only did they create a hit single but their song sparked a frenzy for cut off jeans and short shorts to mimic the must have pair of Dazzey Duks.
In 1995, L.A. Sno went on to conceptualize and collaborate with Playa Poncho delivering the hit single “Whatz Up, Whatz Up” for the first So So Def Bass /Columbia Records compilation, Bass All Stars , Vol. 1. As the southern beats dropped and the paced seasoned lyrics flowed a new dance craze was born to rock the world, The Bank Head Bounce.
The momentum didn’t stop there L.A. Sno continued to bring his writing skills and frivolous concepts to the scene. In 1997 the monster single “That’s Just My Baby Daddy” performed by B Rock and the Biz, was released on LaFace Records first bass complication, “And Then There Was Bass”. The fresh craved ladies anthem quickly climbed the charts to become one of the year’s biggest hits earning gold certification in four weeks.
L.A. Sno has been developing a new sound fusing bass filled 808 digital percussion and musical styles evolved out of Rock 'N' Roll." L.A. Sno featuring 720Circle a four piece band, have mastermind a new genre of music titled BassRock. Witness the debut single “Superstar”.
Music lovers around the world get ready to wave your hands in the air and put your dancing shoes to the test. It’s going to be a party affair stemming from the infamous Boss of Bass Music, L.A. Sno.