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Greasy Nichols was born in 1988 as Brad-Lee Nichols in Portland, Maine. He grew up in Maine and always took a liking to anything creative, especially music. He started on the keys as soon as he acquired enough cash to buy a small keyboard. He has very little formal training and never took music seriously. At a ripe age of 17 he got a taste of his potential in hip hop playing around. He left Maine for Rochester, New York to pursue education for a career in electrical engineering. He prides himself in being able to do everything himself, so there he started learning the ropes of music production. Soon after, he found himself failing due to his overwhelming desire to create music and radical changes in his ideas on life, so he decided that was his ticket to fulfillment. He dropped out of college after just two years. He spent the next years completely consumed by the idea of living life as an experiment. This has brought him to “places” most people never hope to be, but also helped give him a personal understanding most will never reach. Originally he created Truth and Loyalty Records as an outlet for his own music and for the representation of friends, but later expanded the reach of Truth and Loyalty due to the unfair treatment of artists by traditional record labels. Greasy Nichols is more than a rapper, a producer, a song writer, an engineer, or a label owner. He is a unique combination of everyone in the music chain and therefore a very effective and creative professional. Many would label his obsession and general philosophy in life an Illness. He admits that this is a strong possibility, but adds that, “Music and altered thinking are ingrained in my soul and I reject a cure wholeheartedly. The experiment has changed, but continues...”