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Versatility is the dominating quality of J Reno’s artfully violent hip-hop. He grabs the genre by the throat, infuses his own unique style, embraces diversity and challenges convention with his dangerous creativity.
“Music is my life,” says J Reno. It is paramount for him and his devotion yields tremendous returns in the form of infectious hip-hop songs that help to redefine the genre while maintaining the elements of the style that bring listeners to the record stores. J Reno’s music conjures a variety of emotions in the listener, replicating his own feelings for music. “Depending on the style of music or the concept of the song, it can make me feel many different ways.” J Reno continues to relate to the listeners, and his dedicated fans by continuously crossing over and breaking the cliche's of the average hip hop artist.
A strong quality of hip-hop is determination and J Reno is not lacking in that department. His dedication to music and his potent desire to succeed push him every day to reach for the top and turn out the best music he can. That’s why listeners can be guaranteed a solid performance every time from J Reno. "Ten year's ago I made a decision, and the goal has never once left my vision".
As a member of the 6 man group Academy, or solo, J Reno is a force in the indie scene, and shows no signs of stopping. Born & Raised in Windsor, Ontario it is very simple to see where J's attutide, style & mindset comes from. " I'm from a heartless city, where people will do what ever they can to get over you. Job's are gone, people are desperate, and it all reflects through me and my music."
J Reno is Canada's only nationally known emcee who has stepped outside the box of average hip hop and popular cliche's to create a buzz. Rather then following a trend, J continues to follow his heart, and persue his goals the way he feel's. His dedication and growth can only be spoken for by his accomplishments.