The Brain Cell (Ryan DiPaulo) is owner of record label DiY INC (DoItYourself). He started doing music in 2009 after serving 7 1/2 months at Delco on charges for growing cannibas. While locked up Brain started writing poetry which over time transformed into rap. Ryan distances himself from other rappers by labeling himself an Artist, and refuses to perpetuate the mainstream and their fake commercial version of pophop. Formerly of group CRITICAL MASS, T.B.C. went solo in 2012 due to artistic differences. On 11/11/11 Brain Cell and labelmate Thr33l3tt3rz dropped their first side project album entitled "First Contact". Recently, Cell has dropped a hybrid concept album/mixtape "Never Ending Battles" July 2013.