Demure is defined as "shyness and modesty; reserved.” I Am Demure is the exact opposite of what their name suggests. With powerful, edgy rock instrumentals mixed with severely catchy, dare one say even pop-like hooks and melodies, I Am Demure’s sound is anything but demure. The LA-based band brings together a notable set of players whose combined efforts bring passion, energy, and life to every stage they destroy. With the unique vocal style of Denise Lorraine, meshed with the crunch of guitarist, Andrew Movsissian, and the hard hits of internationally touring drummer Rattan, this band contradicts what the era of female fronted rock sound-alikes has come to be.
I Am Demure recently released their debut EP, Everything Is Black & White, through combined efforts and the expertise and creativity of producer/engineer Evan Rodaniche of Cage9 & Powerman 5000. IAD geared up for their debutante ball of their freshman release by trading frilly dresses for combat boots and playing to a packed crowd at their live inauguration. CD Baby took note of IAD’s unique sound, showcasing it as one of their recent editor’s picks.
“Meshing the unique vocal style of Denise Lorraine with the crunchy
guitars and powerhouse drums, this band takes female-fronted hard
rock in an exciting, unapologetic new direction.”
Denise Lorraine (aka Demure) fronts I Am Demure with raw, powerful vocals, charisma and a ton of energy. “I don’t believe in standing still during concerts,” Denise muses. “If I’m not sweating by the second song, something’s wrong.” While LA was following trends, this Indiana native stuck to her roots and has been one of the few female rock singers in an Indie saturated scene. Though off stage she may appear exactly as her band’s namesake, onstage she is aggressive and bold yet simultaneously relatable and compassionate in both presence and lyrics. “I Am Demure is all about bringing what you see inside of yourself out to the surface. We all have inner alter-egos; that person who we always wish we could be. That’s I Am Demure. That’s what I want to encourage in others as well. It’s all about realizing your true potential.”
I Am Demure’s middle name is contradiction, and further proving that is their diverse and multi-talented guitarist, Andrew Movsissian. Despite his metal roots, he throws the band straight into the center of a commercial rock sound. In addition to his focus and precision on guitar, Andrew brings with him a plethora of talents and skills. A nerd behind the board, he both composed and co-produced the full-length album, “Death of the Pilgrim,” for his former band Eminent. This accomplishment would go on to win the Project Independent Battle of the Bands and send him on tour around the US, playing over 50 shows in 45 states. The following year Eminent would win yet another competition launching them onto the Warped Tour gracing the Ernie Ball stage. Andrew’s energy and emotion shine bright every time he’s on stage confirming his love of playing live and touring.
Rounding out the group is former drum & bass dj and heavy metal drummer, Rattan, who quickly made a name for himself upon diving into the LA rock & roll world. With roots in the SF thrash metal scene, Rattan is known for his heavy hand and precise timing while still maintaining a soulful groove. In addition to I Am Demure, he pounds it out with fellow LA rockers, Powerman 5000 and previously with Cage9, and the Industrial rock group, Skumlove, as well as sessioning for numerous other acts along the way. Rattan has toured nationally and internationally sharing the stage with impressive acts such as Ozzy Osbourne, Static X, and Lords of Acid to name a few. Playing with Cage9 he headlined at the Miller Lite Extravaganza in Panama and Rock the Falls Festival in Utah, and shared a cruise ship playing alongside bands such as Buckcherry, Sevendust, Filter, Hell Yeah, In This Moment and many others on Shiprocked 2011. His numerous accomplishments led him to endorsements with Trick Drums and Xcel Drumsticks. The king of the castle, Rattan keeps I Am Demure in line with his impeccable timing, yet plays with heart and soul every time he addresses his throne.
I Am Demure is “radio friendly – but still heavy – rock.” Join in on the fight as little lady Demure carries on in her mission to prove that rock is not dead.