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Brian Strand is a songwriter, musician & vocalist. Generally, his musical style is classified in the Modern Alternative Rock genre, though in recent years, he has dabbled and found some success with an Indie-Electronic style.
The North is a one-man project that he created in 2004 while also fronting the Sacramento rock band, Surefire.
With permission from The Black Eyed Peas' Will.I.Am, he did an acoustic cover of "Yes We Can", which was featured in a 2008 Obama campaign ad for Moveon.org entitled "Obama 2012".
In 2012, The North provided original audio tracks for LA Fashionista Chriselle Lim's December YouTube entry, and supplied the theme track for her 2012-2013 "Stylist Solutions" YouTube video series.
More recently, The North has been writing, engineering and producing audio and video communications for Verizon Wireless.