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Alex Rivera is a native of Dallas, Texas. His first musical experience was listening to old 8 track recordings of Big Band Jazz from the 40s. Soon after, his father, a local jazz musician named Danny Hollis, introduced him to the genre of Jazz, that would later become his passion in life.
Like most musicians, Alex started out in elementary school and did fairly well. It wasn't until his 13th birthday that he was surprised with a trumpet from the legendary Tommy Loy(famously known for playing the national anthem prior to every Cowboys home game until 1989 as well as at Super Bowl V), who gave him a horn from his own personal collection. It was at that point that Alex dedicated himself to being a better musician.
While having excelled in music as a teen, Alex decided to pursue a different path and study History at Southern Methodist University in Dallas. While he still played with the SMU Mustang Band and Meadows Jazz Ensemble, he felt he needed to follow his parents advice and go into a different field other than music.
After leaving SMU, Alex stepped away from performing. While having gotten away from playing, he never gave up music. It wasn't until 2007, when he had a chance to meet a friend of his father's, jazz great Marvin Stamm, that he decided that he wanted to immerse himself in trumpet playing again.
Over the years, Alex has had the opportunity to share the stage with some of the best musicians that Dallas has to offer. Such luminaries include the late Marchel Ivery, Shelley Carrol, Brad Leali, Dave Zoller, the late Genie Grant, Heather Paterson, Walter Pearson, Dale McFarland, Drew Phelps, Galen Jeter and the Dallas Original Jazz Orchestra, The Rebel Alliance Jazz Band, Neeki Bey and Glennda Hill.
Currently, Alex can be found on Thursday nights playing with Glennda Hill and the Balcony Club All Stars at the Balcony Club. He can also be found playing with Matt Tolentino's Singapore Slingers, a modern day version of the 1920's society orchestra, of which he is an original member.
Alex is also married to his lovely wife, Juliana, who has been inspiring and supportive of him. He also plays a Stomvi USA Bb and a Kanstul 1525 Flugelhorn. He uses the GR Mouthpieces 3 series mouthpieces for both horns.